The Rapid & Changing World of Commerce Platforms as a Service

The world of commerce platforms now expands beyond transactional payments—information is king! Host Tyler Kern and Barry Stearn, director of partner success for Europe’s division of FreedomPay, discussed emerging payment trends, and how this fast-evolving landscape is becoming more complex.

“Payments has become really an information business,” said Stearn. “Yes, there is a transactional exchange, there is a packet of data that passes from the merchant through to the processor for authorization…but built in that consumer journey, look at all the elements that exist around that process.”

Stearn went on to explain how the back end-data engine can help businesses, e.g. the service industry, capitalize on the many customer interactions at those establishments.

“At Freedom Pay, we have the ability not only to capture information at the point of sale around what that loyal customer is buying, we can also build out an analytical token of said consumer profile,” Stearn said.

This securely stored environment allows the client to better understand who their loyal customer is, and to properly market offers and promotions that make sense.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Cleaning
The Cleaning Mistake Slowing Down Room Changeovers
December 22, 2025

Cleanroom changeovers often drag on not because of operator error, but because outdated or inefficient cleaning materials force teams into repetitive work that quietly erodes productivity. As manufacturers tighten contamination controls and uptime expectations, investing in higher-efficiency cleaning tools—and updating SOPs to match—has become a practical way to reclaim hundreds of lost hours each…

Read More
Annex 1
Annex 1 Cleaning
December 22, 2025

Annex 1 didn’t merely refine regulatory language—it fundamentally reshaped expectations around how cleanrooms are cleaned, emphasizing contamination control strategies, residue-free performance, and repeatable processes that work right the first time. As manufacturers adjust, tools and materials like advanced ultrafiber technologies are becoming essential because they support consistent first-pass cleaning without shedding or compromising sterility….

Read More
tubing
A Simple Fix For Tubing Chaos
December 22, 2025

In regulated cleanroom environments, small oversights like tubing dragging on the floor or taped makeshift supports can quietly undermine both contamination control and operator safety. As facilities push for higher throughput and stricter compliance, purpose-built solutions such as elevated tubing management systems are becoming less of a convenience and more of an operational standard. By…

Read More
data
Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar
December 19, 2025

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

Read More