Skip to content
MarketScale
Demo
‹ Back to IndustriesSoftware & Technology

Control your creative workflow from anywhere.

Inspirational video showing how you can control your creative workflow from anywhere with Extensis products.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology ·
Share

Key takeaways

01

Inspirational video showing how you can control your creative workflow from anywhere with Extensis products.

Inspirational video showing how you can control your creative workflow from anywhere with Extensis products.

About the author

SA
Software And Technology

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

In the context of B2B technology lead generation, timing is becoming increasingly critical over sheer volume. Buyers often complete a significant portion of their research about vendors before engaging with sales representatives. This shifting dynamic necessitates changes in how enterprise tech teams manage outbound strategies.

  • 01Timing is essential in B2B tech lead generation.
  • 02Buyers complete most of their vendor research before sales interactions.
  • 03Enterprise tech teams need to adjust outbound strategies accordingly.

Jul 7, 2026

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft Cuts 4,800 Jobs to Fund Its AI Buildout. Read the Payroll, Not the Headlines.

Microsoft is cutting 4,800 jobs as part of its strategy to redirect resources towards developing its AI capabilities. While the reduction in the gaming sector is getting widespread media coverage, the significant focus is on operational investments. This shift highlights Microsoft's priority in AI advancements over traditional segments.

  • 01Microsoft is laying off 4,800 employees.
  • 02The company is reallocating resources to AI development.
  • 03Media coverage is focusing more on gaming cuts rather than operational strategy.

Jul 6, 2026

Nvidia's Next AI Rack Costs Nearly Double the Last One, and Memory Is Why. What Infrastructure Buyers Should Budget For.

Nvidia's Next AI Rack Costs Nearly Double the Last One, and Memory Is Why. What Infrastructure Buyers Should Budget For.

Nvidia's next-generation Vera Rubin rack will cost hyperscalers $7.8 million—nearly double the prior generation—with memory now accounting for 25-30% of total cost instead of 5-10%. This shift signals that AI infrastructure budgeting must focus on total system cost rather than GPU pricing alone.

  • 01Memory costs jumped 435% to roughly $2 million per rack due to increased LPDDR5X capacity and 3D NAND storage, making it a strategic budget variable across all technology purchases
  • 02GPU share of bill of materials fell from 63% to 51% while memory rose to 25-30%, requiring infrastructure planners to model AI spend on total system cost not accelerator count
  • 03Memory supply constraints and tight availability now warrant the same scheduling and planning attention as GPU allocation, with procurement structure able to move final pricing by $1+ million per rack

Jul 6, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For Software & Technology teams

See how Software & Technology teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Software & Technology

Software & Technology hubMore expert Software & Technology coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →ImprovingTech training, turned to media.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →