Skip to content
‹ Back to IndustriesSoftware & Technology

Opportunity Is Knocking, Small Towns Must Answer

As innovation spreads beyond urban centers, small towns are increasingly at the forefront of economic transformation. This presents a rare opportunity for rural communities to redefine their futures. It requires local leadership and a collaborative spirit to embrace these changes.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Applied Digital on MarketScale.

By Software And Technology · · Applied DigitalEllendale North DakotaMayor Don FlahertyRural Development
Share

Key takeaways

01

Small towns are becoming central to economic transformation.

02

Rural communities have a chance to redefine their futures through innovation.

03

Successful adaptation requires strong local leadership and collaboration.

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As innovation spreads beyond urban centers, small towns are increasingly finding themselves at the forefront of economic transformation. Whether it’s a tech company setting up shop or a new industry planting roots, these shifts present a rare chance for rural communities to redefine their futures. But opportunity alone isn’t enough—it takes local leadership, a collaborative spirit, and a willingness to adapt. Across the country, towns that once struggled with stagnation are now reemerging as hubs of progress by leaning into these moments of change.

Ellendale, North Dakota, is one such town embracing this evolution with purpose. With partnerships like the one formed with Applied Digital, Ellendale is proving what’s possible when communities choose to engage rather than resist. Mayor Don Flaherty shares this perspective with clarity and passion, offering a message not just for his own town, but for small-town America as a whole.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

IBM and Microsoft's Imagine Enterprise starts with more than 6,000 pre-built AI agents and assets

IBM and Microsoft's Imagine Enterprise starts with more than 6,000 pre-built AI agents and assets

Imagine Enterprise, the agent platform from IBM and Microsoft, pairs IBM Consulting's more than 6,000 AI agents and assets with Microsoft's AI, data, cloud and security foundation. Forward-deployed engineers from both companies support qualifying engagements. For regulated firms, a useful test could be how quickly one named process reaches production.

  • 01Imagine Enterprise combines more than 6,000 AI agents and assets, Microsoft's identity, security and AI governance tools, and forward-deployed engineers from both companies for qualifying engagements, which suggests buying it looks closer to a delivery engagement than a software download.
  • 02Microsoft products including Entra, Purview and Defender provide the identity, AI governance and security foundation, which could matter most for regulated firms already standardized on Microsoft.
  • 03The sharper pilot question is wall-clock completion time and success rate on one named process as more agents run at once, a yardstick Arm is pushing for agentic workloads.

Nov 15, 2026

Google’s TPU 8tx and 8i Max: bandwidth vs. confidential inference

Google’s TPU 8tx and 8i Max: bandwidth vs. confidential inference

Google Cloud has added two systems to its eighth-generation TPU lineup. Network World reports that TPU 8tx is Google Cloud’s first TPU with confidential computing, developed with AMD, and Zeniteq says it uses TPU 8t silicon for secured inference. Google says TPU 8i Max packages two TPU 8i chips together, doubling bandwidth and SRAM while increasing HBM capacity by about a third.

  • 01Neither system uses a new accelerator design: TPU 8tx pairs TPU 8t silicon with fifth-generation AMD EPYC hosts and Google's Boardfly network, while TPU 8i Max packages two existing TPU 8i chips together.
  • 02TPU 8i Max doubles memory bandwidth and on-chip SRAM but raises HBM capacity by 33%, and bandwidth and capacity answer different questions: how fast context data moves versus how much of it the system can hold.
  • 03The 2x latency claim for TPU 8tx is measured against TPU 8t, while the 8i Max gains are measured against TPU 8i. Neither figure says which system finishes a given job more cheaply.

Nov 14, 2026

ServiceNow pitches AI accounts payable workers against outsourcing contracts

ServiceNow pitches AI accounts payable workers against outsourcing contracts

At a BMO conference on November 12, ServiceNow said some customers are weighing its autonomous finance workers against business process outsourcing contracts. Over half its Q3 revenue came from models not tied to seats. With per-invoice pricing, the outsourcing contract becomes the benchmark, so finance shared-services and procurement leaders are the buyers who face the comparison.

  • 01Price an AI worker per invoice and the natural benchmark becomes the per-invoice cost of the outsourcing contract it might replace.
  • 02The value case for AI payables and receivables workers is being argued in finance metrics: duplicate invoices caught, days sales outstanding and days payable outstanding.
  • 03Most published deployment results so far are from employee service and service desks, so finance buyers should ask for invoice-level evidence (invoices processed, exceptions resolved, duplicates caught) when evaluating the finance agents.

Nov 14, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
DF
Don Flaherty

Mayor

Ellendale, North Dakota

Mayor Don Flaherty shares his perspective with clarity and passion, offering a message not just for his own town, but for small-town America as a whole.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512