Skip to content
‹ Back to IndustriesSoftware & Technology

Voice & AI: The ethical usage of Voice and AI

Ethical considerations in the realm of voice and AI technologies are becoming increasingly important, especially as these technologies gain traction across various sectors. The responsible and ethical use of voice and AI is a topic that needs urgent attention and informed discourse. So, what are the elements of ethical considerations in voice and AI?…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Jon Stine · · AiAi-enabled VoiceArtifical IntelligenceData
Share

Key takeaways

01

Ethical considerations in the realm of voice and AI technologies are becoming increasingly important, especially as these technologies gain traction across various sectors.

02

The responsible and ethical use of voice and AI is a topic that needs urgent attention and informed discourse.

03

So, what are the elements of ethical considerations in voice and AI?…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Ethical considerations in the realm of voice and AI technologies are becoming increasingly important, especially as these technologies gain traction across various sectors. The responsible and ethical use of voice and AI is a topic that needs urgent attention and informed discourse.

So, what are the elements of ethical considerations in voice and AI? As these technologies become more widespread, it is essential to address the ‘FUD’—Fear, Uncertainty, and Doubt—associated with them. Ethical guidelines, responsible usage, and public awareness are key elements that can guide the ethical deployment of these technologies.

In this episode from the Voice and AI Summit, the host, James Prebil, Director of Retail Media at Marketscale, talks to John Stine of The Open Voice Network. The conversation delves into the ethical dimensions of voice and AI technologies, tackling issues like fear, uncertainty, and doubt. Stine provides valuable insights and sheds light on the complexities involved in ensuring ethical usage.

New AI statistics show that 35% of companies are using AI and 42% of companies are exploring AI for its implementation in the future (Explodingtopics).

“As we learn about what AI is, what artificial intelligence is, and how all of us can use it and all of us will be using it, and what it means, we can see that it can be a real boon to productivity. It can help us do our daily tasks in a faster, simpler way. It can help us create, help us think, help us give us new ideas. But only, if we handle it carefully.”

He also discusses…

  • US policy vs. EU policy concerning AI and the use of personal data
  • The wealth of literature on ethical AI principles, covering topics like accountability, consent, and transparency
  • The Open Voice Network, a nonprofit organization focused on making AI and voice technology products interoperable and ethically sound.

Jon Stine is the Executive Director of The Open Voice Network, a Linux Foundation initiative aimed at standardizing AI-enabled voice technology. Founded in June 2020, the network has over 200 volunteers from 13 countries and is backed by major enterprises. It plans to release its first protocols and ethical guidelines this year. Stine has over 30 years of leadership experience in retail and tech, including roles at Intel and Cisco Systems.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Jon Stine
Jon StinePrincipal

A retail technologist born and raised on the business side. An industry seer whose research consistently names what’s next. An explorer and creator of sustainable value.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Microsoft's Windows 11, version 26H2 security baseline is now available in Intune. Existing baseline profiles don't move to it automatically. Admins have to create a new profile or update an old one, so how fast the new defaults reach devices depends on each organization's review of customized settings.

  • 01The Windows 11 26H2 security baseline reaches a managed fleet only when an admin creates a new profile or moves an existing one onto it, so each organization's change process sets how fast it's adopted.
  • 02Tenants with heavily customized baseline profiles carry most of the work: new defaults and revised guidance have to be checked against settings someone changed on purpose.
  • 03The NetBIOS setting will show up in a later baseline update once it's supported on in-market Windows and in the Settings Catalog. Plan on more than one baseline review this cycle.

Oct 10, 2026

Hammond tells MSPs to pick a vertical and one problem

Hammond tells MSPs to pick a vertical and one problem

N-able Head Nerd Stefanie Hammond lays out a 10-step growth playbook for MSPs that have built spare capacity, starting with one industry and one problem and a 100-account target list. She argues MSPs have a sales problem more than a lead problem, and points to her go-to-market accelerator program, with classes starting in November.

  • 01Hammond starts with revenue targets, then one industry and one problem, then a 100-account list split 20, 30 and 50.
  • 02Hammond says MSPs have a sales problem more than a lead problem: find where proposals stall and whether the right decision makers are in the room before paying for more leads.
  • 03The Dream 100 name traces to a case Chet Holmes International describes: 167 of 2,200 newspaper advertisers bought 95% of the ads, and the first close took five months of mail and calls.

Oct 5, 2026

SDLC Corp launches Pulastya AI, a voice agent platform that answers business calls from a company's own documents

SDLC Corp launched Pulastya AI, a voice agent platform that answers and places business calls 24/7 using company documents without requiring a long integration process. The platform connects to existing phone numbers and OpenAI accounts, handles calls that it cannot answer by transferring to staff, and saves full transcripts for context.

  • 01Most teams can complete setup in under 30 minutes once Twilio/Exotel, OpenAI, and documents are ready
  • 02Internal tests showed ~500 ms response; it won’t guess and hands off to staff
  • 03Designed for clinics, banks, real estate offices, hotels, schools and support teams handling administrative and informational calls like appointments, bookings, order status and inquiries

Oct 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Jon Stine
Jon Stine

Principal

A retail technologist born and raised on the business side. An industry seer whose research consistently names what’s next. An explorer and creator of sustainable value.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512