CineCast: Advice for Young Software Companies

Taking Cinedeck from the hardware world to the software world impacted leaders’ outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor page] said in this third of a three-part conversation on CineCast, a Cinedeck podcast.

“When we first launched the software, we launched with our same hardware mentality,” Sung said. “As a matter of fact, we launched because it was an easy thing to do, almost like an addendum to our hardware product.”

Six months later, clients were choosing cineXtools software instead of Cinedeck’s legacy hardware tools.

“As a business owner that’s scary because our software was 1/20th of the price of our hardware,” Sung said.

The success of cineXtools taught Sung and the company the importance of process and structure to manage scalable growth, and that’s advice she shares with other young software companies.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Global
IPS Global MKT Meet NYC 2026- Paul Yousif
April 8, 2026

Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a renewed course for innovation and customer engagement. Yet the real test begins after the meetings…

Read More
Innovation
Takeway AMI – Innovation and Leadership
April 8, 2026

At industry gatherings, the real story often unfolds not just on the stage, but in the subtle signals of competition, collaboration, and brand presence woven throughout the floor. The recent AMI Single Serve Coffee Conference underscored how even modest investments in visibility—like a well-placed sponsorship or a ubiquitous lanyard—can transform perception and spark…

Read More
Oscar Martin Interview – AMI Single Serve Tampa -2026
April 8, 2026

The single-serve coffee industry is at a pivotal moment, where convenience and sustainability are no longer competing priorities but parallel expectations shaping innovation. At gatherings like the AMI Single Serve Coffee Conference in Tampa, the conversation has clearly shifted from abstract goals to tangible, commercially viable solutions—especially in the realm of compostable and recyclable packaging….

Read More
AMI
Martyna Fong – AMI SIngle Serve Coffee Conference – Tampa, 2026
April 8, 2026

At the close of day one at the AMI Single Serve Coffee Conference in Tampa, a cautious industry narrative began to shift toward renewed optimism. What many had feared was a stagnant K-Cup market revealed instead a quiet but meaningful evolution—one driven not by volume, but by premiumization. As Martyna Fong highlighted, growth is…

Read More