Skip to content
MarketScale
Demo
‹ Back to IndustriesBusiness Services

CineCast: Advice for Young Software Companies

Taking Cinedeck from the hardware world to the software world impacted leaders’ outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor page] said in this third of a three-part conversation on CineCast, a Cinedeck podcast. “When we first launched the software, we launched with our same…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share
CineCast: Advice for Young Software Companies

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

Taking Cinedeck from the hardware world to the software world impacted leaders’ outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor page] said in this third of a three-part conversation on CineCast, a Cinedeck podcast.

“When we first launched the software, we launched with our same hardware mentality,” Sung said. “As a matter of fact, we launched because it was an easy thing to do, almost like an addendum to our hardware product.”

Six months later, clients were choosing cineXtools software instead of Cinedeck’s legacy hardware tools.

“As a business owner that’s scary because our software was 1/20th of the price of our hardware,” Sung said.

The success of cineXtools taught Sung and the company the importance of process and structure to manage scalable growth, and that’s advice she shares with other young software companies.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Vision to Value: Adopting AI cyber defense in telecom

Vision to Value: Adopting AI cyber defense in telecom

Telecom companies are adopting AI-driven security operations centers (agentic SOCs) to counter increasingly sophisticated cyber threats that evolve faster than human-only security teams can respond. This approach combines machine-speed AI responses with human judgment to transform security from a reactive function into a continuous strategic asset.

  • 01Telecom companies are adopting AI-driven technologies to enhance their cyber defense capabilities.
  • 02The sophistication and scale of AI-driven threats require telecom industries to continually adapt.
  • 03Implementing AI in cybersecurity offers significant benefits in efficiently managing and mitigating threats.

Sep 1, 2026

AI answers drove 6.2% of website sessions, and loyalty teams feel it first

AI answers drove 6.2% of website sessions, and loyalty teams feel it first

AI assistants are becoming a measurable traffic source, and they are taking share from the channels web teams used to control. First Page Sage’s August 2026 analysis of 218 sites found AI platform referrals rose from 0.1% of sessions in Jan. 2023 to 6.2% by July 2026, while organic search share fell from 51.3% to 42.8% and organic session volume declined 23.6%. Search Engine Land’s H1 2026 reporting adds why attribution is getting harder: Google says AI Mode reached 1 billion monthly active users and AI citation overlap across engines is thin, pushing operators toward “prompt panel” measurement instead of classic rank tracking. CX Today’s retail loyalty coverage shows the downstream effect: as discovery moves to social and AI research, loyalty programs designed around checkout have to start capturing early signals and brand presence in AI and social journeys, or they will miss the moment preference is formed.

  • 016.2% is the new benchmark for “AI assistant referral traffic,” big enough to show up in channel mix reviews and attribution models, according to First Page Sage.
  • 02AI visibility measurement is fragmenting across engines, Search Engine Land reported, so operators should treat prompt tracking more like polling than keyword ranking.
  • 03If product discovery is happening off-site, loyalty needs identifiers and benefits that travel with the customer into social and AI research, a shift CX Today highlighted in its Kobie interview.

Sep 1, 2026

Equitable’s $500M benefits sale shows the SME fight is now about admin tech

Equitable’s $500M benefits sale shows the SME fight is now about admin tech

The Hartford agreed to acquire Equitable’s employee benefits business, a book of about $500 million in premiums, with an expected close in Q4 2026, according to Insurance Business America and a Business Wire release cited by InsuranceNewsNet. Equitable CFO Robin Raju said the unit served more than 800,000 customers but lacked enough scale to be profitable, an unusually candid signal that SME benefits economics are punishing without the right operating model, according to InsuranceNewsNet. The Hartford has highlighted Equitable’s unified digital platform and real-time API integrations as a core rationale, according to Insurance Business America, and that emphasis lines up with Shore Capital Partners’ separate move to pair a brokerage platform (Freestone) with benefits administration technology, as reported by Insurance Business America. For employers and brokers, the operational consequence is that “benefits carrier” selection is increasingly also a choice of enrollment, eligibility, and data plumbing, not only rates and plan designs.

  • 01A $500 million premium book with 800,000 customers still did not clear profitability hurdles at Equitable, a concrete benchmark for minimum efficient scale in SME benefits operations (InsuranceNewsNet).
  • 02Carrier M&A and broker consolidation are converging on the same lever, enrollment and administration tech with API integrations, because that is where SME employers feel friction first (Insurance Business America).
  • 03For employers with under 500 lives or mid-market firms evaluating self-funded and level-funded options, the sharper renewal question becomes: which partner owns the admin stack, and what will actually change at transition in claims and eligibility workflows (Insurance Business America).

Sep 1, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For Business Services teams

See how Business Services teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Business Services

Business Services hubMore expert Business Services coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →LocktonProfessional services at scale.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512