Skip to content
MarketScale
Demo
‹ Back to IndustriesBusiness Services

CineCast: Advice for Young Software Companies

Taking Cinedeck from the hardware world to the software world impacted leaders’ outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor page] said in this third of a three-part conversation on CineCast, a Cinedeck podcast. “When we first launched the software, we launched with our same…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share
CineCast: Advice for Young Software Companies

Taking Cinedeck from the hardware world to the software world impacted leaders’ outlook on the company business model and shaped the company in an unexpected way, COO Jane Sung [contributor page] said in this third of a three-part conversation on CineCast, a Cinedeck podcast.

“When we first launched the software, we launched with our same hardware mentality,” Sung said. “As a matter of fact, we launched because it was an easy thing to do, almost like an addendum to our hardware product.”

Six months later, clients were choosing cineXtools software instead of Cinedeck’s legacy hardware tools.

“As a business owner that’s scary because our software was 1/20th of the price of our hardware,” Sung said.

The success of cineXtools taught Sung and the company the importance of process and structure to manage scalable growth, and that’s advice she shares with other young software companies.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Business Services expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Kyndryl's 2026 People Readiness Report: AI is spreading fast, but most workforces aren't ready

Kyndryl's 2026 People Readiness Report: AI is spreading fast, but most workforces aren't ready

Kyndryl's 2026 People Readiness Report reveals a rapid spread of AI adoption, with 57% of enterprises integrating AI into core processes. Despite this, only 23% of business leaders feel confident that their workforce is fully prepared to harness AI effectively. The report highlights a significant gap in workforce readiness concerning AI deployments.

  • 0157% of enterprises now incorporate AI in their core processes.
  • 02Only 23% of leaders believe their workforce is fully prepared to use AI.
  • 03There's a significant gap in workforce readiness for AI adoption.

Jul 21, 2026

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

AI search tools are influencing the way enterprise buyers conduct research and find vendors, prompting B2B PR agencies to integrate GEO capabilities. This transformation implies that agencies must start focusing on LLM optimization as a part of their offerings in 2026. The shift reflects the evolving landscape of enterprise buyer research in response to advancements in AI technologies.

  • 01B2B PR agencies are incorporating GEO capabilities to adapt to AI-driven buyer research methods.
  • 02Integrating LLM optimization will become a core service for PR agencies by 2026.
  • 03AI search tools like ChatGPT and Perplexity are reshaping enterprise buyer research.

Jul 20, 2026

The SME Content Production Playbook: From Expert Interview to Published Authority Content

The SME Content Production Playbook: From Expert Interview to Published Authority Content

The SME Content Production Playbook outlines a five-step model for transforming internal experts at a company into a consistent content creation engine. The steps include selecting experts, capturing interviews, reviewing and approving edits, and repurposing the content across various formats such as articles, videos, podcasts, and social media.

  • 01Select the right experts within your organization to ensure credibility and effective knowledge transfer.
  • 02Repurpose content into multiple formats to maximize reach and engagement.
  • 03Develop a structured process for approval to maintain content quality and integrity.

Jul 20, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For Business Services teams

See how Business Services teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Business Services

Business Services hubMore expert Business Services coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →LocktonProfessional services at scale.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512