‹ Back to Industries Sports & Entertainment

Activision Blizzard’s eSports League Is One Step Closer to Becoming Like Traditional Sports

Activision Blizzard’s Overwatch esports venture is one step closer to becoming a traditional sports league. Last year the video game maker launched the Overwatch League – a competitive esports league based on their Overwatch game – and today the company announced that next year each team will host at least two weekends of competitive games…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

July 16, 2019, 4:33 PM UTC

Activision Blizzard’s eSports League Is One Step Closer to Becoming Like Traditional Sports

Activision Blizzard’s Overwatch esports venture is one step closer to becoming a traditional sports league.

Last year the video game maker launched the Overwatch League – a competitive esports league based on their Overwatch game – and today the company announced that next year each team will host at least two weekends of competitive games in their respective markets. This mirrors the home/away game schedule of traditional sports teams, and is another step in Activision Blizzard’s goal to bring a traditional sports league structure to the esports industry.

Turn this into your own content

Create a free MarketScale workspace and publish your own experts. No credit card, no demo required.

Book a demo Start free

MarketScale platform

Want to launch your own podcast or show?

MarketScale gives B2B companies a full content studio: record, produce, and distribute your own channel. No agency, no crew, no guessing.

See how it works →

Keep exploring

Events & Onsite Capture
Capture the venue and the moment.
State of B2B Video Editing
Benchmarks for editing at scale.

sports entertainment Events

Esports Business Summit 2026

Jul 12, 2026 · Virtual

Digital Sports Media & Marketing Summit 2026

Aug 24, 2026 · Virtual

Entertainment Media Expo 2026

Sep 13, 2026 · Virtual

See all sports entertainment events ›

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Become an Industry Voice

Share your expertise with 1,250+ B2B brands on MarketScale.

Apply to participate

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Run a free AI visibility check →Book a demo

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

Start free Book a demo

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace

One video edit a month, on us

AI writing, editing, and publishing tools

In-platform coaching to learn the system

More Sports & Entertainment Insights

GOAL! LG CHANNELS WORLD PUP LAUNCHES ON JUNE 10 AS A GLOBAL CELEBRATION OF RESCUE DOGS AND GIVING BACK

The LG Channels World Pup event, launching on June 10, is a global celebration aimed at promoting rescue dogs through a unique tournament. Hosted by Jimmy Conrad, the event will feature a series of adorable matchups to spotlight rescue dogs from various shelters. This initiative not only entertains but also emphasizes the importance of animal rescue and adoption.

01The event is a four-part bracket-style puppy tournament.
02It aims to spotlight rescue dogs from shelters nationwide.
03Hosted by U.S. World Cup veteran Jimmy Conrad.

Jul 1, 2026

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

01Stadiums are evolving from sports-centric designs to multi-purpose venues.
02Audience engagement is a key focus in modern stadium development.
03The shift is influenced by a need to cater to diverse entertainment preferences.

Jun 26, 2026

USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.