Behind SoFi’s Sports Strategy

The Big Ten men’s college basketball championship final last weekend at Madison Square Garden had a new type of brand sponsor: SoFi.
The San Francisco-based personal finance brand joins a small club of finance startups making a name for themselves through a connection to sports. Quicken Loans has long-established sports sponsorships, including naming rights to Quicken Loans Arena in Cleveland and links to college sports teams; and Credit Karma is playing in gaming, by becoming the “official personal finance partner” to eLeague, the gaming league formed by Turner Broadcasting and IMG tournament two years ago.
To read the full article click here

Follow us on social media for the latest updates in B2B!

Image

Latest

future-ready workforce
Building a Future-Ready Workforce: Disrupting Outdated Education with Employer-Driven, Community-Powered, Practical Skills Training
July 28, 2025

Workforce training is undergoing a radical transformation as industries face critical talent shortages and rapid technological change. Building a future-ready workforce requires rethinking traditional higher education models. These models emphasize broad academic development over targeted skill-building and struggle to keep pace with employer demands. According to the World Economic Forum’s Future of Jobs Report…

Read More
The Silent Health Crisis: Indoor Air Quality in Long-Term Care
July 28, 2025

The Silent Health Crisis: Indoor Air Quality in Long-Term Care Most nursing homes have infection control down to a science. They’ve got medication protocols that would make a hospital jealous. Fall prevention? They track every risk factor. But ask them about their air quality and you’ll likely get a puzzled look. That’s a problem, because…

Read More
educators
JUST THINKING… About Bringing out the Best in Educators and Learners with Ross Kimball
July 25, 2025

As the educational landscape rapidly evolves—shaped by advances in communication technology, growing mental health awareness, and post-pandemic classroom dynamics—one key question persists: How can we better connect with and empower both educators and students in the classroom? The stakes are high: studies show that teacher-student relationships directly impact student motivation, academic success, and long-term…

Read More
community
Bringing Community into the Transformation of K-12 Schools: The Impact of Mentors, Local Voices, and Student Entrepreneurs
July 24, 2025

As K-12 schools across the U.S. struggle to recover from the learning loss and emotional fallout of the pandemic, a deeper reckoning is underway—one that challenges the very foundation of who’s responsible for educating our children. Despite billions in federal relief, a third of U.S. students are not even reading at a basic level…

Read More