Disney Bring Back Bob Iger to Tackle COVID-19

 

On this Business Casual segment, host of Secure the Bag, Taylor Bagley, follows up on a previous break down he did on the departure of Bob Iger from Disney earlier this year. Roughly six weeks after leaving the post to become Executive Chairman, Iger is now back as acting CEO of Disney in response to the major hits the company has taken during the COVID-19 outbreak.

Iger recently told The New York Times that “he stepped up, after handing the CEO reins to Bob Chapek, the former head of the parks and resorts business, because Disney is being crushed by the impact of the coronavirus.”

“A crisis of this magnitude, and its impact on Disney, would necessarily result in my actively helping Bob [Chapek] and the company contend with it, particularly since I ran the company for 15 years!”

So what exactly has happened to Disney since the outbreak has started? Bagley breaks it down and lets us know if Disney will secure the bag coming out of this pandemic.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
IHRSA Trade Show
Trade Shows Are Back, and That Means Quality Connections for Fitness Vendors
October 15, 2021
  Key Points: For EGYM, the virtual trade show experience is efficient but lack the interpersonal experience you get from see old friends, colleagues, and fitness vendors at in-person trade Read more