Courtyard by Marriott Teams up with FC Bayern For a New Sports Experience

Thomas Riley Feb 9, 2018
Share this post
A new experience is coming to Courtyard by Marriott. Marriott International has revealed that European football club FC Bayern and Courtyard are teaming up to become the official hotel partner for Germany’s most popular football club.
The custom-built box has views of the football pitch inside Allianz Arena and is fitted with custom furnishings and a bar, with the feel of staying at a Marriott resort.
In their press release, John Licence, VP Premium and Select Brands at Marriott International Europe, spoke about the partnership, saying, “Courtyard Hotel guests are passionate, hard-working and success-driven, much like that of an elite athlete. Partnering with the most successful club in German football history makes for a winning combination for our guests.”
The partnership sets an unprecedented new experience for fans of the sport. “We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership,” says Karl-Heinz Rummenigge, chairman of FC Bayern. “With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches.”

Follow us on social media for the latest updates in B2B!

Latest

philanthropy
Philanthropy to Shape and Transform the Future of Education
December 5, 2022

Leading education in the twenty-first century takes not only a village, it takes the generosity and ingenuity of philanthropy. One organization striving to impact students profoundly and positively is The Overdeck Family Foundation. Overdeck was founded in 2011 by John and Laura Overdeck to provide all children the opportunity to unlock their full potential. […]

Read More
A Fresh Take on Remote Care and Healthcare Disruption
December 5, 2022

The pandemic accelerated many industries around the world, one of which was the healthcare industry. Remote-care shot up throughout the pandemic, allowing more people to stay at home and get the care they needed. But while some clinics offer the tools necessary to continue providing accurate remote-care, improvements can still be made for diagnostic […]

Read More
Pro Audio industry growth
Pro Audio Industry Growth Predicted to Continue Through 2030
December 5, 2022

The global Pro Audio industry growth is here to stay with the expectation that its growth will last until 2030 as predicted by the Pro Audio Equipment Market by Player, Region, Type, Application and Sales Channel, Forecast 2022-2030. The Pro Audio industry has made a comeback post-pandemic and with technology advances and more people working […]

Read More
Related
Software & Technology
Spotify Wrapped 2022: What Bad Bunny and Rogan’s Success on Spotify Can Illuminate for B2B Marketers
November 30, 2022
zoom rooms
Healthcare
AMC and Zoom Partnership: What Will the Big Screen Conference Experience Be Like?
November 29, 2022
  AMC and Zoom have announced they are launching "Zoom Rooms" sometime in 2023. Zoom Rooms will allow for video conference calls to occur in AMC movie theaters, increasing the meeting Read more
Black Panther theatre release
Healthcare
‘Black Panther: Wakanda Forever’ Box Office Success Reflects Power of MCU, Not the Movie Theater Experience
November 28, 2022
"Black Panther: Wakanda Forever" is not only already a critical success, but has continued to exceed expectations at the box office domestically and abroad, setting opening weekend records. On its debut Read more