Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Rebuilding Historic Reverchon Ballpark in Dallas

MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories! Original publish date: Nov. 1 The Dallas-Fort Worth Metroplex was not awarded…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories!

Original publish date: Nov. 1

The Dallas-Fort Worth Metroplex was not awarded a Major League Baseball team until 1972. Long before the Texas Rangers arrived however, the sport’s roots gripped the region. Not through attachment to an organization or specific players donning Dallas uniforms, but because of a place.

Now approaching its 100th anniversary, Reverchon Park in downtown Dallas looks like a park that inspires thoughts of the past more than an outlook for the future. Years of neglect has left the park in a condition that barely suits beer leaguers, much less players like Johnny Bench, Willie Mays and Ty Cobb, all of whom played at Reverchon at one point or another.

Reverchon has seen baseball Hall of Fame members Willy Mays and Johnny Bench, as well as rock icon, Jack White.

“Seeing this park in the state that it is now breaks my heart,” Gerry Mecca, President of the North Texas Amateur Baseball League said.

Since the death of longtime caretaker H.B. Kernodle in 2007, the park has been in search for a new source of support. ‘Friends of Reverchon Park’, an activist group of local businesspeople, is looking to secure funds to improve the park and turn it into one of the community’s staple attractions. The group formed in 2005 as a non-profit 501(c)(3) organization with the intent to preserve Reverchon’s history and has recently accelerated its efforts amidst further decay.

“It will be world-class. It will hold thousands of seats, it will be for the city, it will be for public and private groups,” Mecca proclaimed. “It will also hopefully attract, possibly, a minor league or an independent league team.”

Reverchon Park dates back to 1915, when the City of Dallas purchased 36 acres in the northern section of the city.

The park is currently owned and operated by the city of Dallas but a private-public partnership could be the catalyst that springboards Reverchon into its second century. Baseball is a nostalgic sport, but if Friends of Reverchon are successful, players and fans will not have to feel stuck in the past while enjoying a game at the park when its 100th birthday comes in 2020.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

$2.3 billion Rays stadium plan highlights how venues are starting to resemble utilities

The Tampa Bay Rays have proposed a $2.3 billion stadium plan, which relies on long-term city revenue. This funding model is also being adopted in other sectors such as hotels, resorts, and media technology. The approach treats venues similarly to utilities, emphasizing their essential role in economic and community development.

  • 01The Tampa Bay Rays' stadium plan is valued at $2.3 billion.
  • 02The plan relies on long-term city revenue for funding.
  • 03Similar funding models are being used in hotels, resorts, and media technology.

Aug 31, 2026

AI translation is turning sports broadcasts into on-demand language feeds

AI translation is turning sports broadcasts into on-demand language feeds

AI translation technology is being integrated into live sports broadcasts, creating on-demand multi-language feeds. This innovation is set to influence large-scale events like the 2026 World Cup and esports. It allows broadcasters to more effectively reach diverse audiences and test new market opportunities.

  • 01AI localization enables on-demand multi-language feeds for sports broadcasts.
  • 02Broadcasters can use AI translation to explore and test new market opportunities.
  • 03Major events like the 2026 World Cup are leveraging AI for global reach.

Aug 31, 2026

Athletes Unlimited is betting on softball, and that changes its vendors

Athletes Unlimited is betting on softball, and that changes its vendors

Athletes Unlimited is shifting its focus towards softball by pausing its Pro Basketball and volleyball leagues. This strategic decision allows the organization to channel resources into its six-market model. The model aims for success through strategies like sellouts, enhanced TV ratings on ABC, and innovations in technology ownership.

  • 01Athletes Unlimited is focusing on softball by pausing its Pro Basketball and volleyball leagues.
  • 02The six-market model by Athletes Unlimited targets success through sellouts, TV ratings, and technological innovation.
  • 03Resource allocation from paused sports will support the development of Athletes Unlimited Softball League.

Aug 31, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512