Skip to content
‹ Back to IndustriesSports & Entertainment

Rebuilding Historic Reverchon Ballpark in Dallas

MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories! Original publish date: Nov. 1 The Dallas-Fort Worth Metroplex was not awarded…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories!

Original publish date: Nov. 1

The Dallas-Fort Worth Metroplex was not awarded a Major League Baseball team until 1972. Long before the Texas Rangers arrived however, the sport’s roots gripped the region. Not through attachment to an organization or specific players donning Dallas uniforms, but because of a place.

Now approaching its 100th anniversary, Reverchon Park in downtown Dallas looks like a park that inspires thoughts of the past more than an outlook for the future. Years of neglect has left the park in a condition that barely suits beer leaguers, much less players like Johnny Bench, Willie Mays and Ty Cobb, all of whom played at Reverchon at one point or another.

Reverchon has seen baseball Hall of Fame members Willy Mays and Johnny Bench, as well as rock icon, Jack White.

“Seeing this park in the state that it is now breaks my heart,” Gerry Mecca, President of the North Texas Amateur Baseball League said.

Since the death of longtime caretaker H.B. Kernodle in 2007, the park has been in search for a new source of support. ‘Friends of Reverchon Park’, an activist group of local businesspeople, is looking to secure funds to improve the park and turn it into one of the community’s staple attractions. The group formed in 2005 as a non-profit 501(c)(3) organization with the intent to preserve Reverchon’s history and has recently accelerated its efforts amidst further decay.

“It will be world-class. It will hold thousands of seats, it will be for the city, it will be for public and private groups,” Mecca proclaimed. “It will also hopefully attract, possibly, a minor league or an independent league team.”

Reverchon Park dates back to 1915, when the City of Dallas purchased 36 acres in the northern section of the city.

The park is currently owned and operated by the city of Dallas but a private-public partnership could be the catalyst that springboards Reverchon into its second century. Baseball is a nostalgic sport, but if Friends of Reverchon are successful, players and fans will not have to feel stuck in the past while enjoying a game at the park when its 100th birthday comes in 2020.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

USA Network lands all three race days of the Horse Racing League's 2027 debut

USA Network lands all three race days of the Horse Racing League's 2027 debut

USA Network will air all three Horse Racing League race days live in 2027, at Gulfstream Park, Keeneland and Santa Anita Park. Agency Elevate, the league's exclusive partner, sells ticketing, hospitality and sponsorship.

  • 01The 2027 Horse Racing League season is three race days, from March 13 to May 15, which suggests every year-one sponsorship and broadcast bet rides on a short window.
  • 02Commercial access runs through two outside partners: USA Network carries all three race days live, and Elevate holds exclusive ticketing, hospitality and sponsorship sales.
  • 03The calendar is the signal to watch: the league plans to grow to six race days, which would double the dates brands and tracks can plan around.

Nov 10, 2026

Skydance plans an HBO Max and Paramount+ bundle for early 2027

Skydance plans an HBO Max and Paramount+ bundle for early 2027

Skydance plans to launch a bundle of Paramount+ and HBO Max in early 2027, according to its first earnings report since completing its acquisition of Warner Bros. Discovery. CEO David Ellison said the company has an ambitious target to converge the two services onto one tech stack in roughly a year. Bundle pricing has not been announced.

  • 01Skydance plans a Paramount+ and HBO Max bundle in early 2027 as a first step toward unifying the two services.
  • 02Ellison said the company has an ambitious target to converge Paramount+ and HBO Max in roughly a year, after moving Pluto TV onto the Paramount+ platform took about 18 months.
  • 03Skydance expects at least $6 billion in run-rate synergies within three years, including at least $1.4 billion from technology.

Nov 10, 2026

MyVenue says Lambeau Field’s POS system topped 100,000 transactions

MyVenue says Lambeau Field’s POS system topped 100,000 transactions

MyVenue says its POS deployment at Lambeau Field facilitated over 100,000 food and beverage transactions at multiple Packers games. The figure covers several games and does not include a per-game or per-channel split.

  • 01The headline numbers raise a narrower question: whether self-service carried peak concession surges, but MyVenue did not publish per-game or per-channel splits.
  • 02Across the Lambeau and Halo examples, the story suggests some venue buyers weigh vendor count alongside device features.

Nov 10, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512