Skip to content
‹ Back to IndustriesSports & Entertainment

Rebuilding Historic Reverchon Ballpark in Dallas

MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories! Original publish date: Nov. 1 The Dallas-Fort Worth Metroplex was not awarded…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

MarketScale is proud to present our favorite stories from 2018. Every day from today through the end of the year, we will release a new story. Be sure to follow our social media accounts to catch up on all of our top stories!

Original publish date: Nov. 1

The Dallas-Fort Worth Metroplex was not awarded a Major League Baseball team until 1972. Long before the Texas Rangers arrived however, the sport’s roots gripped the region. Not through attachment to an organization or specific players donning Dallas uniforms, but because of a place.

Now approaching its 100th anniversary, Reverchon Park in downtown Dallas looks like a park that inspires thoughts of the past more than an outlook for the future. Years of neglect has left the park in a condition that barely suits beer leaguers, much less players like Johnny Bench, Willie Mays and Ty Cobb, all of whom played at Reverchon at one point or another.

Reverchon has seen baseball Hall of Fame members Willy Mays and Johnny Bench, as well as rock icon, Jack White.

“Seeing this park in the state that it is now breaks my heart,” Gerry Mecca, President of the North Texas Amateur Baseball League said.

Since the death of longtime caretaker H.B. Kernodle in 2007, the park has been in search for a new source of support. ‘Friends of Reverchon Park’, an activist group of local businesspeople, is looking to secure funds to improve the park and turn it into one of the community’s staple attractions. The group formed in 2005 as a non-profit 501(c)(3) organization with the intent to preserve Reverchon’s history and has recently accelerated its efforts amidst further decay.

“It will be world-class. It will hold thousands of seats, it will be for the city, it will be for public and private groups,” Mecca proclaimed. “It will also hopefully attract, possibly, a minor league or an independent league team.”

Reverchon Park dates back to 1915, when the City of Dallas purchased 36 acres in the northern section of the city.

The park is currently owned and operated by the city of Dallas but a private-public partnership could be the catalyst that springboards Reverchon into its second century. Baseball is a nostalgic sport, but if Friends of Reverchon are successful, players and fans will not have to feel stuck in the past while enjoying a game at the park when its 100th birthday comes in 2020.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @SportsEntMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

Panthers stay home through $1.3B-plus stadium rebuild

Panthers stay home through $1.3B-plus stadium rebuild

The Panthers' $1.3 billion-plus rebuild of Bank of America Stadium goes all the way down to the plumbing and wiring, with completion targeted for 2030. Charlotte's share is fixed at $650 million. The owner pays any overruns, the seating bowl gets smaller, and some season-ticket holders will have to move.

  • 01Charlotte’s contribution is capped at $650 million. TSE chose the full optional scope, with private liability for overruns and maintenance assigned to the operator.
  • 02Bank of America Stadium's transformation now exceeds $1.3 billion and reaches the 30-year-old venue's mechanical, electrical and plumbing systems. The Panthers and Charlotte FC will keep playing home games there throughout the project.

Nov 5, 2026

International Dance League builds its broadcast around the crowd

International Dance League builds its broadcast around the crowd

In the International Dance League, the crowd's reaction is the contest. That makes audio mixing and shots framing dancers with fans the core production problem. Lim plans to add play-by-play and separate the live event from the broadcast show as the league negotiates media rights.

  • 01When the crowd's reaction is the competition, the audio engineer mixing that noise tells as much of the story as any camera.
  • 02The live cut often missed crowd-and-dancer moments later found in the edit room, and the 2027 plan includes longer lenses to frame dancers and audience together.

Nov 4, 2026

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express takes its NBA and WNBA partnership global and adds USA Basketball

American Express, the NBA and the WNBA announced the global expansion of their multiyear partnership on November 2, the first season of international activations across the NBA, WNBA and USA Basketball. American Express becomes an associate partner of select NBA Global Games, including sold-out games in Mexico City, Paris and Manchester, and presenting partner of select NBA Houses, and adds a new USA Basketball partnership. During the season the companies plan to launch a program letting eligible Card Members link their Card to NBA ID; no launch date or perks were given. Separately, eligible Card Members at select American Express Venue Collection arenas get 10% back, up to $250 a year, on qualifying concessions.

  • 01American Express becomes an associate partner of select NBA Global Games, including three sold-out games: Mexico City on Nov. 7 and 2027 dates in Paris (Jan. 14) and Manchester (Jan. 17).
  • 02A new USA Basketball partnership gives Card Members presale access to Showcase tickets, and American Express and the NBA plan to launch a program during the season that lets eligible Card Members link their Card to NBA ID.
  • 03At select American Express Venue Collection arenas, eligible Card Members who enroll get 10% back, up to $250 a year, on qualifying concessions, plus dedicated entrances and special ticket access while supplies last.

Nov 3, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512