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Diving Into Data: Did Major League Baseball Swap the Baseballs for the Postseason?

Did Major League Baseball switch out the baseballs being used between the regular season and postseason? A number of baseball fans, stats enthusiasts, and even the St. Louis Cardinals believe the answer to that question is yes. Data guru TC Riley examined the evidence and found a compelling case to be made that a…

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Diving Into Data: Did Major League Baseball Swap the Baseballs for the Postseason?

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Did Major League Baseball switch out the baseballs being used between the regular season and postseason?

A number of baseball fans, stats enthusiasts, and even the St. Louis Cardinals believe the answer to that question is yes.

Data guru TC Riley examined the evidence and found a compelling case to be made that a different ball is being used. Hear his findings and more on this excerpt from Diving Into Data.

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Serie A stays with CBS one more year before testing the U.S. market again

Serie A and CBS Sports exercised a mutual one-year option keeping the league’s U.S. rights on CBS Sports platforms through the 2026-27 season, Sports Business Journal reported, with most matches on Paramount+. Terms are believed unchanged from a 2024 renewal in the low eight figures, down from about $75M a year in 2021. The league plans to sell again after the World Cup.

  • 01Serie A's U.S. rights went from about $75M a year under the 2021 CBS deal to a low eight-figure renewal in 2024, according to SBJ, which described the drop as a significant financial haircut amid a softer market for European soccer rights.
  • 02The Bundesliga, represented by Relevent Sports under a 17-year partnership, is also in the market with its English- and Spanish-language U.S. rights beginning in 2026-27 after its ESPN deal expired, according to SBJ, while Serie A sells direct with no agency.
  • 03Serie A's Spanish-language U.S. deal with Fox Deportes has already expired, so a Spanish partner is an open item alongside the English package when the league returns to market after the World Cup.

Sep 19, 2026

The Mariners made 2026 digital shorts without an agency as MLB clubs bring video production in-house

The Seattle Mariners produced all four of their 2026-season video shorts in-house after decades with agency Copacino Fujikado, Sports Business Journal reports. Most MLB clubs now handle the bulk of video production internally. Zoomph values the Dodgers' 2025 team social output at $101 million in paid-ad equivalent, a benchmark for avoided spend, not revenue collected.

  • 01Zoomph's $101 million figure for the Dodgers is the estimated cost of buying the same reach with paid ads, so the right comparison for an in-house studio is avoided media spend against staff and equipment, not agency fees alone.
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MLS explores eight-figure presenting sponsorship ahead of 'MLS 3.0'

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  • 01An eight-figure presenting deal would sit behind Apple’s $2.5 billion media agreement and Adidas’s $830 million extension through 2030—and ahead of other major league-wide deals—offering a rare public price band for a U.S. league-level asset.
  • 02MLS is deliberately splitting the European model: it wants the presenting-sponsor revenue LaLiga, Ligue 1 and Serie A collect, without putting a brand name in front of the league the way the Premier League did with Barclays until 2016.
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