HBO Max Expands it Reach to Roku
by
on
on
Nearly seven months after HBO Max’s debut, it’s finally available on Roku, the leading OTT (over the top) screening platform with over 46 million active users. As reported in Variety, this new deal will greatly expand HBO Max’s reach, as it now has a presence on all ATT platforms.
Hosts Daniel Litwin and Tyler Kern discussed this new launch breaking down:
HBO Max’s differentiation strategy with movie title rights and new integration with Roku should boost downloads, as the app has thus far been lagging.
Whether HBO Max really compete against Netflix, Hulu, and Disney+ in the long run. Why it’s a win-win for both HBO and Roku.
KEY POINTS
- After much back and forth, Roku and WarnerMedia agreed to distribute HBO Max on the OTT platform.
- This comes off the news that all Warner Bros.’s 2021 films will debut on HBO Max.
- Roku shares were up 3% after the announcement.
Latest
As Mortgage Rates Stay Up, Lenders and Brokers Need to Get ‘Creative’
August 7, 2022
Editor's Note: This report was initially conducted after July 14's Freddie Mac weekly average mortgage rates were released. Though the video focuses on those specific averages, the article has been Read more
Netflix & Microsoft Ad Partnership Will Be a ‘Windfall’ For Advertisers. Here’s Why.
August 6, 2022
Earlier this year during Netflix’s Q1 2022 post-earnings call, CEO Reed Hastings changed his tune around advertising on the streaming service. Once a key selling point as an on-demand ad-free way to Read more
The Impact of Energy Blackouts on Facility Management
August 5, 2022
They say that everything is bigger in Texas, which seems to include the demand for electricity this summer. According to the Electric Reliability Council of Texas, Electricity use on the main Texas Read more
