How Media Companies Can Win Big with New NIL Rules

The newly introduced NIL rules in college athletics are opening up opportunities for stand out athletes to capitalize on their fame and a notorious name in sports wants to take full advantage.

ESPN-defector Colin Cowherd continues to add new contributors to his podcast network, The Volume. Cowherd has given Alabama quarterback Bryce Young his own show on his podcast network, in addition to adding four new Notre Dame players to a college sports podcast, Inside The Garage.

We asked Sam Thompson of Progress Partners how media companies should strategize to get in early on this trend.

Follow us on social media for the latest updates in B2B!

Image

Latest

Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More
ethical AI
In the Race to Build Smarter AI, Technology Leaders Shouldn’t Forget That Innovation Needs Oversight
February 11, 2026

When a résumé is filtered out, a loan is denied, or a piece of content never reaches its audience, artificial intelligence may be the unseen hand behind the outcome. As these systems spread across the tools and institutions that shape daily life, the assumptions and priorities of their designers are carried forward into decisions…

Read More
Resource Officers
Beyond Enforcement: The Evolving Role of School Resource Officers
February 10, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today, host Dr. Amy Grosso sits down with Dr. Penny Schultz, Assistant Director of School Safety and Security at Chesapeake Public Schools, to unpack the often-misunderstood role of School Resource Officers (SROs). The conversation highlights how effective SROs function not…

Read More