How Spotify is Taking Over Podcasting: Business Casual
On the “Secure the Bag” segment of Business Casual, host Daniel Litwin was joined by MarketScale’s Taylor Bagley to ponder a big question – is Spotify the platform to beat when it comes to podcasts?
The company recently acquired “The Joe Rogan Experience,” a wildly popular podcast that will now live exclusively on Spotify. The company has also acquired the likes of Gimlet Media, Paracast and The Ringer.
With Spotify throwing its weight – and money, as Rogan’s podcast is expected to cost upward of $100 million – around, is it primed to continue lording over the likes of Google and Apple in delivering these audio-centric pillars of the modern consumer’s experience?
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