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Listen: Building Brands for the Athletes of Tomorrow with Malcolm Lemmons

On today’s podcast, we have a chat with Malcolm Lemmons from Players Point Agency. We discuss the thought process that athletes go through when preparing for the work they want to do after their playing career, the focus they should put on their brand during their playing days, and the perfect time to start…

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Listen: Building Brands for the Athletes of Tomorrow with Malcolm Lemmons

On today’s podcast, we have a chat with Malcolm Lemmons from Players Point Agency. We discuss the thought process that athletes go through when preparing for the work they want to do after their playing career, the focus they should put on their brand during their playing days, and the perfect time to start planning for the end of one’s playing career.

For more information on Players Point Agency, check out – playerspointagency.com

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