Listen: Building Stronger Brand Partnerships with John Alper


On today’s podcast, we get to talk with John Alper, the Chief Sales Officer with the Frisco RoughRiders. We discuss some of the challenges in developing brand partnerships, the different entertainment expectations between the “Big 5” sports leagues and minor league franchises, and the changes that legalized sports gambling could bring to professional sports franchises.
For more information on the Frisco Roughriders be sure to check out their website!
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