Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Listen: Creating a Personal Jumbotron Experience with Alex Nossovskoi

On today’s podcast, we chat with Alex Nossovskoi from Brizi. We discuss the changing landscape with regard to social media adoption, the evolution of the fan experience in-stadium, the generational misconceptions about social media, and the inclusion of landmarks in the industry. For more information on Brizi, be sure to check out – brizicam.com…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Listen: Creating a Personal Jumbotron Experience with Alex Nossovskoi

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

On today’s podcast, we chat with Alex Nossovskoi from Brizi. We discuss the changing landscape with regard to social media adoption, the evolution of the fan experience in-stadium, the generational misconceptions about social media, and the inclusion of landmarks in the industry.

For more information on Brizi, be sure to check out – brizicam.com

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – twitter.com/marketscale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

SportsPro reported in September 2026 that Euroleague Basketball plans to launch a unified direct-to-consumer platform in October 2026, consolidating previously separate OTT, website and app systems. Separately, SportsPro's August 2026 preview detailed the US Open's US$800 million Arthur Ashe Stadium renovation and new AI-driven app features.

  • 01Euroleague plans a unified direct-to-consumer platform launching October 2026, per SportsPro
  • 02US Open's Arthur Ashe Stadium renovation is valued at US$800 million with completion targeted for 2027
  • 03Deloitte's cited attendance and streaming figures date to 2007-2017 and are not current 2026 data

Sep 11, 2026

Turkish Airlines to Replace Standard Chartered on Liverpool Shirts

Turkish Airlines to Replace Standard Chartered on Liverpool Shirts

Sports Business Journal reported Turkish Airlines agreed a five-year, roughly $405 million deal (about $81 million a year) to become Liverpool's main shirt sponsor starting in the 2027-28 season, replacing Standard Chartered. The same week, SportBusiness reported Infront sold its 60% stake in Hyrox to a consortium led by L Catterton at a valuation of about €600 million, and SportBusiness Sponsorship reported Newcastle United is projected to earn more than £70 million a year from its main sponsorship inventory by 2027-28.

  • 01Turkish Airlines five-year Liverpool shirt deal valued at approximately $405 million total, or $81 million annually, beginning 2027-28
  • 02Standard Chartered's previous Liverpool shirt sponsorship was worth around $67.5 million a year under their 2022 agreement
  • 03Newcastle United projected to generate more than £70 million annually from principal sponsorship inventory by 2027-28

Sep 11, 2026

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

Front Office Sports reported Sept. 9, 2026, that the NFL finalized a content partnership placing The Athletic's articles on NFL.com's front page. Separately, MediaPost and Sports Video Group reported Sept. 3, 2026, that the NFL and TikTok renewed a multiyear partnership expanding in-app hubs and ad placement options.

  • 01The Athletic content syndicated on NFL.com directs readers to NFL+ paywall as of Sept. 9, 2026
  • 02NFL renewed multiyear TikTok deal with new GamePlan hub, Pro Events feature, and dedicated NFL fan hub launching soon
  • 03NFL-related posts on TikTok grew over 32% year-over-year

Sep 9, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512