Made in America: Martin Guitars

 

The company’s founder and namesake came to America from central Europe in 1833. After spending the first six years in Manhattan, New York he moved with his wife to the Lehigh Valley, home to a growing population of German immigrants. One-hundred eighty-six years later, guitars bearing his name are still being made in the town where he settled. 

Acoustic guitars have undergone a series of significant evolutions over the years and Martin Guitar Co. has remained on the cutting edge. The 1850s saw one of C.F. Martin’s most significant design innovations, which is still in use today: the “X” bracing system. This system provides unparalleled support for the body of the guitar while still allowing for the resonance necessary to create beautiful acoustic guitar tones. 

Martin Guitars have since been played by the likes of Elvis Presley, Paul McCartney, Eric Clapton and millions of guitarists worldwide, making Martin a brand name in its industry. 

C.F. Martin’s great-great-great-grandson, Chris Martin IV, currently is the company’s CEO. He has pioneered a number of innovations to modernize portions of the manufacturing process, while still preserving many of the traditional methods of guitar building. 

After six generations of family ownership, the company produced its one-millionth guitar in 2004. It took just another 12 years to produce its second million. 

This increase in production has not come at the expense of attention to detail though. On this episode of Made in America, host Tyler Kern takes a firsthand look at Martin’s intensive guitar-making process from start to finish. 

Kern will also discover that Nazareth’s musical connection runs deeper than just Martin Guitars as well. 

At the Moravian Historical Society in Nazareth, PA, musical historians Tom Winter and John Watson provide a deeper look at Nazareth and its broader music history, which includes the oldest upright piano built in North America. 

The tradition of exceptional craftsmanship that exists within the Nazareth community is personified by the quality produced by Martin Guitar Co. 

Follow us on social media for the latest updates in B2B!

Latest

linear and CTV
Hitting Your Consumer Through Linear and CTV
December 8, 2022

Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will […]

Read More
Queens Public Library
Essential Community Services—A Profile on the Queens Public Library
December 8, 2022

Host Ron J Stefanski is excited to bring another episode of this special DistruptED Public Library Edition series to listeners and viewers. In this second installment, Stefanski looks at Queens Public Library and the public library innovations that created an even more essential service for the New York City Borough for over 125 years, […]

Read More
Chegg Inc. and the FTC’s Order Against Them Is a Wake-up Call for Data Privacy Strategy
December 8, 2022

The FTC’s order against Chegg is a wake-up call for businesses everywhere and their current data privacy strategy. Chegg Inc. (“Chegg”) has been punished by the Federal Trade Commission (FTC) for its “careless” cybersecurity practices that exposed the sensitive personal information of its customers and employees. Chegg, according to the FTC’s complaint, stored customer […]

Read More