Is Compensation Coming to College Athletics?

 

NCAA President Mark Emmert has indicated that big changes could be on the horizon for college athletics.

In a move that surprised many, Emmert along with the board of governors announced the formation of a working group to explore the possibility of allowing college athletes to receive compensation for use of their names, images and likenesses. Heading the group will be Big East commissioner Val Ackerman and Ohio State athletic director Gene Smith.

Emmert has made it abundantly clear that the group is not considering any option that would involve paying student athletes as employees.

Tim Maitland, former University of Texas Longhorn baseball player and current VP of Business Development at MarketScale, joined Tyler Kern in the studio to give his thoughts on the story and what this could potentially mean for college athletics.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Community and belonging
Community and Belonging in the DisruptED World of Education
October 2, 2024

Creating a sense of community and belonging in education has never been more important, especially with online learning and AI-driven platforms reshaping the ways students engage with educational content. Research shows that a sense of purpose and belonging can significantly impact student success, improving both academic outcomes and overall well-being. With institutions navigating post-pandemic…

Read More
Demystifying Self-Funded Benefits Can Forge a New Path for Employers
October 2, 2024

Healthcare costs are skyrocketing in the U.S., placing significant pressure on both businesses and individuals. With health insurance premiums on the rise, businesses are searching for innovative solutions to manage these escalating expenses. As traditional fully-insured models become less sustainable, more employers are turning to self-funded benefits as a way to take control of…

Read More
The Next Frontier in Nursing: Embracing Tech & AI
The Next Frontier in Nursing: Embracing Tech & AI
October 2, 2024

In the latest episode of Care Anywhere: The Global Health Workforce Podcast, Lea Sims, CMO of CGFNS International, speaks with two leading figures in nursing informatics: Kathleen McGrow, CNIO at Microsoft, and Romina Elias, Healthcare CNIO at Dell Technologies. Together, they explore how technology is transforming the future of nursing and healthcare. Kathleen and Romina…

Read More
career paths
Navigating Career Paths and the Future of Pro AV with Insights from 40 Under 40 Awardee Andie Mace
October 1, 2024

The conversation around recruitment, career paths and retention in Pro AV is gaining attention, particularly as the industry navigates the shift toward hybrid work models and the influx of new talent. Around 70% of companies are either implementing or planning to implement hybrid work models, and businesses in the AV space are rethinking how…

Read More