NFL Ratings Plummet Entering The Post Season
After a nightmare season that saw TV viewership fall a record 9.7 percent, more fans passed on watching the first round of the NFL playoffs last weekend. Overnight ratings for the four Wild Card games fell by an average of 13 percent — with one game off a whopping 21 percent, according to Nielsen. NFL broadcasters have been devoting about a fifth of their in-game ad time to making their advertisers whole, providing additional ad time to meet the preseason ratings targets they negotiated with their advertisers. Even Goodell, speaking to reporters before Sunday’s Bills-Jaguars matchup, admitted, We always want ratings to go up but then he mentioned the NFL accounted for 37 of last year’s top 50 TV shows.
Adapting the SLR Magic of Anamorphic Filmmaking to the Panasonic Lumix Ecosystem Creates Endless Filmmaking Possibilities
The Panasonic Lumix System revolutionized independent filmmaking through the convergence of a handheld DSLR style body, larger than video camera sensors for a narrow depth of field, and the versatility and utility of interchangeable lenses. By being mirrorless and with the use of adapters, a broad gamut of vintage and modern lenses became available for […]
AV is Bridging the Gap Between the Real World and the Metaverse at Industry Conferences
How is AV helping bridge the gap between the real world and the metaverse? Some of the best examples can be seen in the midst of large-scale trade shows and industry events. For example, ETHDenver, an annual blockchain conference held in Denver, Colorado, hosts more than 20,000 technologists every year to innovate and develop […]
Why Authentic Content Should Be at the Forefront of Your Company’s Marketing Strategy
Media today is the most powerful it’s ever been, and with the introduction of new channels to consume it daily, the consumer can become easily overwhelmed with a plethora of choices. How does your channel stand out? Authentic media might be the clickbait. With the likes of TikTok, YouTube, and streaming services like Spotify, […]