NFL Ratings Plummet Entering The Post Season

After a nightmare season that saw TV viewership fall a record 9.7 percent, more fans passed on watching the first round of the NFL playoffs last weekend. Overnight ratings for the four Wild Card games fell by an average of 13 percent — with one game off a whopping 21 percent, according to Nielsen. NFL broadcasters have been devoting about a fifth of their in-game ad time to making their advertisers whole, providing additional ad time to meet the preseason ratings targets they negotiated with their advertisers. Even Goodell, speaking to reporters before Sunday’s Bills-Jaguars matchup, admitted, We always want ratings to go up but then he mentioned the NFL accounted for 37 of last year’s top 50 TV shows.

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managed service
Complex AI Software Should Be Delivered as a Managed Service
February 18, 2026

Artificial intelligence software is increasing in complexity. Delivery models typically include traditional licensing or a managed service approach. The structure used to deploy these systems can influence how they operate in production environments. The CEO of Amberd, Mazda Marvasti, believes platforms at this level should be delivered as a managed service rather than under…

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AI services
High Hyperscaler GPU Costs and Infrastructure Limits Drove Move to QumulusAI for Fixed-Cost AI Services and Greater Flexibility
February 18, 2026

Providing managed AI services at a predictable, fixed cost can be challenging when hyperscaler pricing models require substantial upfront GPU commitments. Large upfront commitments and limited infrastructure flexibility may prevent providers from aligning costs with their delivery model. Amberd CEO Mazda Marvasti encountered this issue when exploring GPU capacity through Amazon. The minimum requirement…

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business decisions
AI Enables Faster Business Decisions, Giving Startups an Edge Over Traditional Companies
February 18, 2026

Speed in business decisions is becoming a defining competitive factor. Artificial intelligence tools now allow smaller teams to analyze information and act faster than traditional organizations. Established companies face increasing pressure as decision cycles shorten across industries. Mazda Marvasti, CEO of Amberd, says new entrants are already using AI to accelerate business decisions. He…

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business insights
Amberd Delivers Real-Time Business Insights, Cutting Executive Reporting From Weeks to Minutes With ADA
February 18, 2026

Many organizations struggle to deliver real-time business insights to executives. Traditional workflows require analysts and database teams to extract, prepare, and validate data before it reaches decision makers. That process can stretch across departments and delay critical answers.. The CEO of Amberd Mazda Marvasti states that the cycle to answer a single business question…

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