The SEC is Targeting Players with NIL Deals

The SEC is not only stealing away the two largest Big 12 schools to their conference, but individual programs are now luring players to transfer to the SEC on the promise of helping them secure fresh NIL deals.

Is this game of “agenting” the new reality of college football competition? I spoke with a young entrepreneur who, taking full advantage of the new NIL rules, has already started his own sports group to help athletes land exciting deals: Justin Hayata, CEO of Ronin Sports Group.

Hayata also gave insights on whether fans are experiencing any new technology as they re-enter stadiums and arenas, including Red Rocks Amphitheater’s Amazon biometrics partnership, and to what effect.

Follow us on social media for the latest updates in B2B!

Image

Latest

billing platform
Retail Energy Companies Don’t Need a New Billing Platform, They Need a Better Strategy
February 25, 2026

Retail energy companies are experiencing real pain with their billing systems — but the system itself isn’t always the root cause. Mollie Gaby, Principal at CG Infinity, believes many organizations underestimate how much performance depends on collaboration between technical teams and the business. When developers truly understand retail energy operations and work closely with internal…

Read More
team
When Your Team Becomes the Bottleneck
February 25, 2026

In a candid take on organizational blind spots, Mollie Gaby, Principal at CG Infinity, highlights a hard truth many leaders avoid: sometimes your biggest pain point isn’t your technology or your strategy — it’s your staff. A common red flag is resistance to change. When team members are unwilling to explore new tools, automate…

Read More
asset visibility
Diagnosing Your Capital Asset Health: Why Asset Visibility Is the New Financial Imperative in Healthcare
February 25, 2026

Hospitals and surgery centers own millions of dollars in equipment — but owning assets and having actionable visibility into them are two different things. Most systems maintain inventories, yet many struggle with outdated records, fragmented tracking, and limited insight into useful life or service contracts. With nearly half of U.S. hospitals reporting negative operating…

Read More
CFO
From Public Accounting to CFO: The Leadership Wake-Up Call
February 25, 2026

The CFO seat is being rewritten in real time. Today’s finance leaders are expected to drive growth, lead enterprise-wide systems transformations, and shape AI strategy—while still keeping the close, controls, and capital story airtight. Gartner reports that 59% of finance leaders are already using AI in the finance function, underscoring how rapidly the role is…

Read More