Using Data to Create Sports Ecosystems

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Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience.

On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future.

Tune in every Wednesday at 9:30 for your weekly dive in data with MarketScale’s resident numbers man, TC Riley.

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