Sports & Entertainment

Using Data to Create Sports Ecosystems

Name: Using Data to Create Sports Ecosystems
Uploaded: 2019-11-07T05:30:21.000Z
Description: Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future. Tune…

Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience. On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future. Tune…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

November 7, 2019, 5:30 AM UTC

Sports organizations have gotten increasingly smart about their use of data to build an ecosystem within their stadiums. This data allows for personalization and simplifies the customer experience.

On this excerpt from Diving into Data, T.C. Riley explains how teams are accomplishing this and where this trend could be moving in the future.

Tune in every Wednesday at 9:30 for your weekly dive in data with MarketScale’s resident numbers man, TC Riley.

Turn this into your own content

Create a free MarketScale workspace and publish your own experts. No credit card, no demo required.

Book a demo Start free

MarketScale platform

Want to launch your own podcast or show?

MarketScale gives B2B companies a full content studio: record, produce, and distribute your own channel. No agency, no crew, no guessing.

See how it works →

Keep exploring

Events & Onsite Capture
Capture the venue and the moment.
State of B2B Video Editing
Benchmarks for editing at scale.

sports entertainment Events

Esports Business Summit 2026

Jul 12, 2026 · Virtual

Digital Sports Media & Marketing Summit 2026

Aug 24, 2026 · Virtual

Entertainment Media Expo 2026

Sep 13, 2026 · Virtual

See all sports entertainment events ›

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Become an Industry Voice

Share your expertise with 1,250+ B2B brands on MarketScale.

Apply to participate

New to MarketScale?

MarketScale is the platform Sports & Entertainment companies use to turn their own experts into content like this. Want the short overview?

Request info →Book a demo

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

Start free Book a demo

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace

One video edit a month, on us

AI writing, editing, and publishing tools

In-platform coaching to learn the system

More Sports & Entertainment Insights