Watch: Los Angeles Olympics in 2028 Will Transform Viewing Through Technology

With the announcement of Los Angeles winning the bid for the 2028 Olympics, Chairman Casey Wasserman is intent on using the next 10 years to transform the Olympic fan experience through technology. This includes the creation of an app experience for fans in the venues that will allow them to see what television viewers see at home. Like athletes’ personal stories, perspective on their achievements, and history clips.

There was also a giant emphasis on AR content and interactivity. Since Los Angeles won’t need to build any new structures for their upcoming games, money can be spent elsewhere building the experience. “We don’t own the good ideas about how you deliver an Olympic Games in a special way,” Wasserman explained on Tuesday in New York. “What we do own is the ability to actually execute on them.

Follow us on social media for the latest updates in B2B!

Image

Latest

brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become one of the most important “third spaces” in modern life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More