Sports & Entertainment

Watch: SBTech Enters Deal With Churchill Downs for Sports Betting

Churchill Downs Inc has signed a deal with SBTech, a sports betting platform. The deal will allow the gaming company to offer bets on events in Pennsylvania, New Jersey, and Mississippi. SBTech will provide a consumer website and mobile apps that manage online gaming and sports wagering. Churchill Downs signed a separate deal with the…

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May 16, 2018, 3:40 PM UTC

Watch: SBTech Enters Deal With Churchill Downs for Sports Betting

Churchill Downs signed a separate deal with the Golden Nugget Atlantic City Resort which will start accepting legal wagers for online gaming and sports betting in New Jersey in the first quarter of 2019. Shares of Churchill Downs rose as much as 2.4 percent to hit a fresh record at $304.84 in morning trading. The U.S. sports betting market could rack up $1.8 billion at the low end and move as high as $9 billion!

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Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of SEAT, discussed the evolving nature of stadium experiences. He emphasized the shift from sports-centric design to creating multi-purpose venues. This transformation aims to enhance audience engagement and cater to diverse entertainment demands.

01Stadiums are evolving from sports-centric designs to multi-purpose venues.
02Audience engagement is a key focus in modern stadium development.
03The shift is influenced by a need to cater to diverse entertainment preferences.

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USA’s perfect World Cup start and the business case behind the hype

The US Men's National Team achieved a perfect start by winning its first two matches in the 2026 World Cup as one of its co-hosts. This success has significant implications for sponsorship opportunities, hospitality sectors, and B2B demand in the sports-entertainment industry.

01USMNT's perfect start in the 2026 World Cup.
02Positive impact on sponsorship opportunities.
03Increased B2B demand in sports-entertainment.

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As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA's broadcast strategy for the 2026 World Cup in the United States, Canada, and Mexico represents the most structurally complex rights package in the tournament's history. Deals now span over 220 territories, include a live-streaming partnership with YouTube, and formally embed creator access into rights frameworks for the first time. Meanwhile, Fox Sports' legacy deal — secured in 2015 for $485 million — has become what Observer describes as the broadcast bargain of the century, setting up dramatically higher price expectations in the next rights cycle.

01FIFA secured broadcast agreements in over 220 territories, with a Dallas-based International Broadcast Centre distributing roughly 8,000 hours of additional non-live content, according to FIFA.
02Fox Sports pays $485 million for US rights to a tournament Observer estimates is worth more than three times that figure — making it likely the last major sports broadcast deal secured at a deep discount.
03FIFA's first-ever global creator programme and a preferred-platform deal with YouTube — allowing broadcasters to stream the first 10 minutes of every match plus select full games — mark a structural shift in how rights are packaged.

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