Skip to content
‹ Back to IndustriesSports & Entertainment

Texas Live! Ushers In A New Era In Arlington

Texas Rangers players may have to wait until 2020 to see the spoils of their new stadium, but Rangers fans on Thursday ushered in a new era in Arlington. Texas Live!, a 200,000 square-foot mixed-use project opened to the public for the first time on Thursday. The $250 million entertainment center was built and designed…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
Texas Live! Ushers In A New Era In Arlington

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Texas Rangers players may have to wait until 2020 to see the spoils of their new stadium, but Rangers fans on Thursday ushered in a new era in Arlington. Texas Live!, a 200,000 square-foot mixed-use project opened to the public for the first time on Thursday.

The $250 million entertainment center was built and designed by Cordish Cos. and paid for by both the city of Arlington and the Rangers.

Texas Live! spells the opening of entertainment venues, restaurants and bars, retail stores and a soon-to-be-completed 300-room convention hotel. The Loews-brand hotel will cost an additional $150 million.

A total of nine brick-and-mortar restaurant or bar options are available in the plaza, ranging from Texas staples like Lockhart BBQ to former Dallas Cowboys quarterback Troy Aikman’s first foray into the hospitality space and even celebrity chef Guy Fieri has opened a venue.

The Rangers, who have an ownership stake in the venue, are hoping Texas Live! will turn their business into a successful year-round venture instead of relying on their traditional 81 home games per season. Attendance this season has dipped to just more than 26,000 fans per game due to the team’s record of 50-65.

For the latest news, videos, and podcasts in the Sports Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter –

@SportsEntMKSL

Facebook –

facebook.com/marketscale

LinkedIn –

linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

ROUGE at The STRAT Theater Heads Into the 2026 Holiday Season With More Than 2,000 Performances and 500,000 Guests

ROUGE, an 18+ co-ed cabaret and variety show at The STRAT Theater in Las Vegas, has completed more than 2,000 performances and welcomed over 500,000 guests since opening in April 2022, and is one of the longest-running adult revues on the Strip, according to ROUGE Las Vegas, heading into the 2026 holiday season.

  • 01ROUGE has run more than 2,000 performances and attracted over 500,000 guests since April 2022.
  • 02The show features a cast of 18 male and female performers mixing burlesque-style dance, acrobatics, and comedy Tuesday through Sunday at 9pm.
  • 03ROUGE offers an 18+ co-ed option for couples and groups that goes beyond a traditional topless revue.

Oct 21, 2026

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard, a 2010-built indoor sports facility in Chicago's western suburbs, installed three video boards with Nevco Media Group and built the project around local sponsor partnerships that began with banners. Jen Gust of Westmont Yard says the facility is continuing to partner with Nevco at two of its other facilities.

  • 01Bought outright, a video scoreboard runs $15,000 to $150,000 or more before $2,000 to $10,000 of installation, by KeepTheScore's October 2026 pricing guide.
  • 02Sponsor-funded boards have a long record at schools: Daktronics says it has supported more than 1,400 schools since 2017 and that schools have funded $320 million in equipment through its program.

Oct 14, 2026

NWSL refreshes finances as teams 19 and 20 wait

NWSL refreshes finances as teams 19 and 20 wait

The NWSL has no firm date for awarding teams 19 and 20. Commissioner Jessica Berman wants to finish the season and refresh the league’s financial information first.

  • 01NWSL has set no deadline for awarding franchises 19 and 20, with expansion timing dependent on market readiness rather than a fixed schedule
  • 02The league will update its financial data after completing the 2026 season, which ownership bidders will review when evaluating expansion opportunities
  • 03Jessica Berman positioned 20 teams as a next milestone, not a maximum, citing precedent from the NFL, NBA and NHL which each have at least 30 franchises

Oct 9, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512