Articles by tag: Retail Suppliers
It’s easy for those in retail and almost any other industry to be negative right now. In fact, it’s always easier to default to negativity. However, that’s a path that can sabotage retail positioning. Spieckerman address the idea of the “nega-hype,” which is rampant right now. This term describes the irrational focus on negatives, which…
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Why Retail Suppliers Should Stop Stalking the “Usual Suspects”: Spieckerman Speaks Retail
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for…