How One City is Harnessing Rideshare for Public Transit

 

Ridesharing has changed the way people move around cities, and at least one metro area is taking notice. Jersey City, New Jersey has announced a partnership with ridesharing app Via to use the platform to improve transit in the region.

For $2, users will be able to hail a six-person bus that will take them to a designated drop-off area near their final location. The service also fits into the city’s plan to lower the number of cars on the road, and better serve residents.

Business Casual hosts Daniel Litwin and Geoffrey Short discussed what this will mean to the city and what it signals to other urban areas.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to eSports – we’ll be talking all things B2B.

Follow us on social media for the latest updates in B2B!

Image

Latest

HR
HR at a Crossroads: Navigating Culture, AI, and the Future of Work
January 13, 2026

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Read More
Trades
From Hands-On to High-Tech: How Innovation Is Transforming the Next Generation of Trades Talent
January 13, 2026

The skilled trades are facing a turning point. With a rapidly retiring workforce and an ever-growing demand for infrastructure, HVAC, and electrical expertise, the U.S. is experiencing a talent gap that’s becoming impossible to ignore. Looking ahead to 2026, industry analysts anticipate the construction sector will need to recruit nearly half a million new workers,…

Read More
continuing education
Career-Connected Continuing Ed: How Upright Education Helps Colleges Upskill Adult Learners in Digital Skills
January 12, 2026

Higher education is undergoing a quiet shift. While undergraduate enrollments remain in long-term decline, continuing education has emerged as one of the sector’s fastest-growing segments, expanding at more than 11% annually. At the same time, rapid advances in AI, data, and cybersecurity are reshaping nearly every job category, forcing institutions to rethink how quickly…

Read More
Dr. G. Duncan Finlay
The Legacy of Dr. G. Duncan Finlay – Episode 6
January 9, 2026

The Rothman Index, developed by Dr. Michael Rothman and his brother Steven, is a pioneering patient acuity score designed to help clinicians recognize patient deterioration earlier and more clearly. Presented as an easily understood, color-coded graph that updates in real time, the Index displays upward and downward trends in patient condition at a glance—transforming…

Read More