How One City is Harnessing Rideshare for Public Transit

 

Ridesharing has changed the way people move around cities, and at least one metro area is taking notice. Jersey City, New Jersey has announced a partnership with ridesharing app Via to use the platform to improve transit in the region.

For $2, users will be able to hail a six-person bus that will take them to a designated drop-off area near their final location. The service also fits into the city’s plan to lower the number of cars on the road, and better serve residents.

Business Casual hosts Daniel Litwin and Geoffrey Short discussed what this will mean to the city and what it signals to other urban areas.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to eSports – we’ll be talking all things B2B.

Follow us on social media for the latest updates in B2B!

Image

Latest

Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More
skilled trades mentorship
Why Leadership Without Humanity Is Failing Today’s Workplace
March 24, 2026

As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in…

Read More