How One City is Harnessing Rideshare for Public Transit

 

Ridesharing has changed the way people move around cities, and at least one metro area is taking notice. Jersey City, New Jersey has announced a partnership with ridesharing app Via to use the platform to improve transit in the region.

For $2, users will be able to hail a six-person bus that will take them to a designated drop-off area near their final location. The service also fits into the city’s plan to lower the number of cars on the road, and better serve residents.

Business Casual hosts Daniel Litwin and Geoffrey Short discussed what this will mean to the city and what it signals to other urban areas.

Tune in to MarketScale Radio LIVE every Wednesday and Friday morning at 9 a.m. CT for Business Casual with Tyler Kern and Daniel Litwin. From interest rates to eSports – we’ll be talking all things B2B.

Follow us on social media for the latest updates in B2B!

Image

Latest

pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More
Inside the Spot Freight Shift: How Manifold Is Simplifying a Fragmented Logistics Market
April 21, 2026

The freight market is in the midst of a notable shift. With national tender rejection rates approaching 14% by the end of Q1, freight conditions have shifted back in carriers’ favor, often coinciding with increased activity in the spot market. At the same time, logistics teams are juggling an increasingly fragmented ecosystem of portals, emails,…

Read More