Skip to content
MarketScale
Demo
‹ Back to IndustriesTransportation

Uber to shift focus away from cars to electric bikes and scooters for short trips

Uber is set to shift its focus away from cars and towards electric bikes and scooters for shorter journeys. Individual modes of transport will be utilised as part of the app’s long-term strategy, according to the company’s chief executive. Dara Khosrowshahi acknowledged the move will mean Uber takes a financial hit in the short term but said it was the direction…

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

Share
Uber to shift focus away from cars to electric bikes and scooters for short trips

Uber is set to shift its focus away from cars and towards electric bikes and scooters for shorter journeys.

Individual modes of transport will be utilised as part of the app’s long-term strategy, according to the company’s chief executive.

Dara Khosrowshahi acknowledged the move will mean Uber takes a financial hit in the short term but said it was the direction the organisation wants to head in.

Read the full article here.

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Volatility is structural, not cyclical: what the 2026 State of Logistics Report means for supply chain operators

Volatility is structural, not cyclical: what the 2026 State of Logistics Report means for supply chain operators

The 2026 State of Logistics Report highlights that U.S. business logistics costs decreased to $2.4 trillion in 2025. It emphasizes that structural forces, rather than cyclical demand changes, are altering the supply chain environment. The report underscores the importance of understanding these persistent changes for operators in the transportation industry.

  • 01U.S. business logistics costs fell to $2.4 trillion in 2025.
  • 02Structural forces are reshaping the supply chain, not cyclical changes.
  • 03Understanding these changes is crucial for supply chain operators.

Jul 14, 2026

Hyundai deploys Boston Dynamics Atlas humanoid robots at Georgia's Metaplant America

Hyundai deploys Boston Dynamics Atlas humanoid robots at Georgia's Metaplant America

Hyundai Motor Group has begun utilizing Boston Dynamics' Atlas humanoid robots at its Metaplant America facility in Bryan County, Georgia. This marks a significant step in integrating advanced robotics technology into automobile manufacturing. The deployment is expected to enhance operational efficiency and innovation at the plant.

  • 01Hyundai deploys Atlas humanoid robots in Georgia.
  • 02Robots are expected to improve manufacturing processes.
  • 03This is part of Hyundai's innovation strategy.

Jul 14, 2026

Ocean shipping recovery, Section 232 documentation, and freight market signals: what operators need to know now

Ocean shipping recovery, Section 232 documentation, and freight market signals: what operators need to know now

The ocean shipping industry is facing recovery challenges due to disruptions in the Hormuz Strait, new Section 232 documentation rules, and shifting freight market signals. These changes are impacting compliance and sourcing decisions for operators within the supply chain. Stakeholders need to stay informed to navigate these dynamic conditions effectively.

  • 01Hormuz Strait disruptions are affecting shipping recovery.
  • 02New Section 232 documentation rules impact compliance decisions.
  • 03Shifting freight market signals require operators to adapt.

Jul 13, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

For Transportation teams

See how Transportation teams use MarketScale →

Partner & Channel Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Transportation

Transportation hubMore expert Transportation coverage.Explore →Partner & Channel EnablementArm your channel with content.Explore →MicrodronesMobility tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512