Skip to content
‹ Back to IndustriesEngineering & Construction

Data Center Sector Opens Doors for Non-Traditional Career Seekers

The data center sector is experiencing rapid growth and a significant workforce shortage, with 50% of operators struggling to fill open roles. In this episode of Straight Outta Crumpton, host Greg Crumpton speaks with Tiffany Kovaleski of Overwatch about her non-traditional path into the industry and the importance of attracting diverse talent. The conversation highlights how relationship-building, adaptability, and expanded educational pathways can help close the data center talent gap.

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Straight Outta Crumpton on MarketScale.

By Greg Crumpton · · Career TransitionsData CentersNon-traditional Career PathsOverwatch
Share

Key takeaways

01

50% of data center operators report difficulty filling open roles, with shortages projected to persist for a decade.

02

Non-traditional backgrounds — including cosmetology, event production, and trades — can translate successfully into data center careers.

03

Expanding STEM and trades education, veteran pathways, and community networks are key to building the future data center workforce.

Free workspace

Turn your Engineering & Construction expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The data center sector is expanding rapidly, driven by increasing digital demands across sectors. As this growth accelerates, data centers face a workforce shortage, with projections showing the shortage could persist for the next decade. According to a 2023 report by Uptime Institute, 50% of data center operators report difficulties filling open roles. This shortage highlights the need to attract talent from diverse backgrounds to maintain the infrastructure that underpins our digital world.

This shortage highlights the need to attract talent from diverse backgrounds to maintain the infrastructure that underpins our digital world.

How can the data center industry attract talent from varied fields, and what opportunities does it hold for those seeking non-traditional career paths?

In this episode of Straight Outta Crumpton, host Greg Crumpton talks with Tiffany Kovaleski, Global Account Manager at Overwatch, about her unconventional path to the data center sector. Tiffany discusses how building relationships, adaptability, and leveraging her diverse background have enabled her success in a field traditionally dominated by technical backgrounds.

Key Points from the Episode

  • Career Transformation and Resilience: Tiffany shared her journey from an unconventional background in cosmetology and event production to her current role in the data center industry, emphasizing resilience, adaptability, and the value of relationships in navigating career transitions.
  • Promoting the Data Center Industry and Trades: Tiffany discussed the growing opportunities in the data center industry and advocated for increased awareness and pathways for people from all backgrounds, including veterans, tradespeople, and young students. She highlighted the need for more educational programs and legislation to build the workforce pipeline, particularly in STEM and trades.
  • The Importance of Community and Support Networks: Tiffany underscored the importance of building strong personal and professional relationships. She spoke about how her network supported her during challenging times and encouraged others to foster connections and have open conversations about mental health and support.

Tiffany Kovaleski is an accomplished global operations and strategy leader, with over 15 years of experience in business development, operations, and community building. As the founder and CEO of Kōvent, she created a platform connecting entrepreneurs, investors, and mentors in the technology space. Currently, as Global Account Manager at Overwatch, she leverages her expertise to manage key client relationships and deliver strategic value within the data center industry.

Straight Outta Crumpton

Part of this channel

Straight Outta Crumpton

Greg Crumpton on why relationships are the foundation of business

Visit the channel

Your experts belong here

Every story in MarketScale Engineering & Construction starts with a company putting its project engineers, superintendents, and estimators on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners shortlist firms they already trust, and your field leaders become the reason your name is on that list.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Greg Crumpton
Greg CrumptonVice President

Straight Outta Crumpton Greg's personal & professional goals are to serve the people that he am working with and/or for. He carries this mantra in his professional life and his home life. Having 40+ years as a full-service mechanical and mission critical environments contractor with a heavy emphasis on service, maintenance and repair. Greg specialize in mission critical cooling (Heat Rejection) and electrical infrastructures, as well as the comfort cooling surrounding them. As a continual entrepreneur, several markets strike him as interesting. As varied as you could imagine, they range from Coffee with my bud's at www.CommonPlaceCoffee.com, all the way to serving as an adviser for several start-ups in the emerging technology world via www.aGlobalVenture.com & www.AtomPower.com and others. Giving back to his community is of equal importance to him, www.apparo.org and Animal Welfare are just a couple ways of doing just that.

B2B Weekly

The week in Engineering & Construction, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Engineering & Construction expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your project engineers, superintendents, and estimators into the articles, video, and social content Engineering & Construction buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Engineering & Construction Insights

ABC's Hensel Phelps Diverge partnership puts field tests ahead of vendor demos

ABC's Hensel Phelps Diverge partnership puts field tests ahead of vendor demos

Carolinas contractors need field-tested evidence on new tools now. ABC's Construction Backlog Indicator reached 8.7 months in September, yet more than a quarter of contractors expect thinner margins.

  • 01A contractor with 8.7 months of work booked has time to pilot new tools. A contractor expecting thinner margins has less room to pay for a tool that only worked in the demo.
  • 02Diverge tests construction tools in controlled pilots and on active jobsites, and ABC can pass along what holds up. Contractors still need to choose what to pilot and define the metric that will decide it.
  • 03In South Carolina, a 1099 specialist brought in to run a tech pilot faces two separate state classification tests. Passing one does not settle the other.

Nov 10, 2026

What a tilt-up credential tells you about a project supervisor

What a tilt-up credential tells you about a project supervisor

The ACI/TCA program separates examination knowledge from verified field experience. That distinction helps teams review qualifications more clearly.

  • 01Technician certification establishes the written-examination requirement.
  • 02Supervisor certification also requires verified construction, tilt-up and supervisory experience.
  • 03Match the exact credential and relevant work history to the responsibility being considered.

Nov 10, 2026

Veolia to treat a 3-million-person wastewater load at Arauco's Brazil pulp mill

Veolia to treat a 3-million-person wastewater load at Arauco's Brazil pulp mill

Veolia will design and implement the industrial effluent treatment plant for Arauco's US$4.6 billion Sucuriú pulp mill in Inocência, Mato Grosso do Sul, Brazil. The plant will be capable of treating 10,600 cubic meters of wastewater per hour. Veolia says the organic load is equivalent to that of a municipality of 3 million inhabitants. It will use its biofilm activated sludge process, which aims to maximize treatment capacity within a compact footprint, ahead of the mill's expected late 2027 start of operations.

  • 01The plant will treat 10,600 cubic meters an hour at a 3.5 million-tonnes-a-year mill, and Filtration and Separation’s description suggests Sucuriú could serve as a reference design for next-generation builds.
  • 02Veolia’s design targets a compact footprint and includes belt presses to dewater sludge, making sludge handling part of the treatment system.

Nov 9, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Experts

Greg Crumpton, host of Straight Outta Crumpton
Greg Crumpton

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a weekly podcast focused on the art of networking and professional relationship-building in business services. He engages with industry influencers to explore how they develop and sustain meaningful connections. Crumpton is also active in the skilled trades and facilities services space.

TK
Tiffany Kovaleski

Global Account Manager

Overwatch

Tiffany Kovaleski is a global operations and strategy leader with over 15 years of experience in business development, operations, and community building. She is the founder and CEO of Kōvent, a platform connecting entrepreneurs, investors, and mentors in the technology space. She transitioned into the data center industry from backgrounds in cosmetology and event production, and now serves as Global Account Manager at Overwatch.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512