Skip to content
MarketScale
‹ Back to IndustriesEngineering & Construction

Data Center Sector Opens Doors for Non-Traditional Career Seekers

The data center sector is experiencing rapid growth and a significant workforce shortage, with 50% of operators struggling to fill open roles. In this episode of Straight Outta Crumpton, host Greg Crumpton speaks with Tiffany Kovaleski of Overwatch about her non-traditional path into the industry and the importance of attracting diverse talent. The conversation highlights how relationship-building, adaptability, and expanded educational pathways can help close the data center talent gap.

This story was produced through MarketScale. See how Engineering & Construction teams put it to work with Partner & Channel Enablement.

Promoted content from Straight Outta Crumpton on MarketScale.

By Greg Crumpton · Career TransitionsData CentersNon-traditional Career PathsOverwatch
Share

Key takeaways

01

50% of data center operators report difficulty filling open roles, with shortages projected to persist for a decade.

02

Non-traditional backgrounds — including cosmetology, event production, and trades — can translate successfully into data center careers.

03

Expanding STEM and trades education, veteran pathways, and community networks are key to building the future data center workforce.

The data center sector is expanding rapidly, driven by increasing digital demands across sectors. As this growth accelerates, data centers face a workforce shortage, with projections showing the shortage could persist for the next decade. According to a 2023 report by Uptime Institute, 50% of data center operators report difficulties filling open roles. This shortage highlights the need to attract talent from diverse backgrounds to maintain the infrastructure that underpins our digital world.

This shortage highlights the need to attract talent from diverse backgrounds to maintain the infrastructure that underpins our digital world.

How can the data center industry attract talent from varied fields, and what opportunities does it hold for those seeking non-traditional career paths?

In this episode of Straight Outta Crumpton, host Greg Crumpton talks with Tiffany Kovaleski, Global Account Manager at Overwatch, about her unconventional path to the data center sector. Tiffany discusses how building relationships, adaptability, and leveraging her diverse background have enabled her success in a field traditionally dominated by technical backgrounds.

Key Points from the Episode

  • Career Transformation and Resilience: Tiffany shared her journey from an unconventional background in cosmetology and event production to her current role in the data center industry, emphasizing resilience, adaptability, and the value of relationships in navigating career transitions.
  • Promoting the Data Center Industry and Trades: Tiffany discussed the growing opportunities in the data center industry and advocated for increased awareness and pathways for people from all backgrounds, including veterans, tradespeople, and young students. She highlighted the need for more educational programs and legislation to build the workforce pipeline, particularly in STEM and trades.
  • The Importance of Community and Support Networks: Tiffany underscored the importance of building strong personal and professional relationships. She spoke about how her network supported her during challenging times and encouraged others to foster connections and have open conversations about mental health and support.

Tiffany Kovaleski is an accomplished global operations and strategy leader, with over 15 years of experience in business development, operations, and community building. As the founder and CEO of Kōvent, she created a platform connecting entrepreneurs, investors, and mentors in the technology space. Currently, as Global Account Manager at Overwatch, she leverages her expertise to manage key client relationships and deliver strategic value within the data center industry.

Straight Outta Crumpton

Part of this channel

Straight Outta Crumpton

Greg Crumpton on why relationships are the foundation of business

Visit the channel

About the author

Greg Crumpton
Greg CrumptonVice President

Straight Outta Crumpton Greg's personal & professional goals are to serve the people that he am working with and/or for. He carries this mantra in his professional life and his home life. Having 40+ years as a full-service mechanical and mission critical environments contractor with a heavy emphasis on service, maintenance and repair. Greg specialize in mission critical cooling (Heat Rejection) and electrical infrastructures, as well as the comfort cooling surrounding them. As a continual entrepreneur, several markets strike him as interesting. As varied as you could imagine, they range from Coffee with my bud's at www.CommonPlaceCoffee.com, all the way to serving as an adviser for several start-ups in the emerging technology world via www.aGlobalVenture.com & www.AtomPower.com and others. Giving back to his community is of equal importance to him, www.apparo.org and Animal Welfare are just a couple ways of doing just that.

Engineering & Construction: are you visible to AI?

Before they reach out, Engineering & Construction buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Engineering & Construction expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Engineering & Construction expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Engineering & Construction Insights

Alco Tourmaline 3600 BBQ Interviews

Alco Tourmaline 3600 BBQ Interviews

Next Compression has successfully completed the Alco Tourmaline 3600 BBQ package. This project highlights the company's capabilities beyond its usual expertise in small screw compressors. The package stands out for its scale and complexity.

  • 01Next Compression completed the Alco Tourmaline 3600 BBQ package, showcasing their ability to handle large-scale projects.
  • 02The project represents a significant step beyond the company's established reputation in small screw compressors.
  • 03The new build is notable for both its physical size and the challenges it presented.

Jul 22, 2026

Albany's construction sector signals growth from Regeneron's $2B expansion to rising contractor billings

Albany's construction sector signals growth from Regeneron's $2B expansion to rising contractor billings

Albany's construction sector is experiencing growth fueled by Regeneron's $2 billion expansion in Saratoga and an increase in contractor billings. Several new regional offices are opening, contributing to a busy construction cycle in the Capital Region.

  • 01Regeneron is investing $2 billion in its Saratoga facilities, boosting the local construction sector.
  • 02Contractor billings in the Capital Region are on the rise, indicating a growth trend in construction activity.
  • 03The opening of new regional offices is supporting the expansion of construction efforts in the area.

Jul 20, 2026

MasTec acquires Superior Group for $1.65B as grid buildout drives contractor consolidation

MasTec acquires Superior Group for $1.65B as grid buildout drives contractor consolidation

MasTec has acquired Superior Group for $1.65 billion in an all-cash deal, enhancing its utility portfolio. This acquisition comes as the clean energy sector is set to grow with upcoming federal awards. The acquisition brings in specialized electrical crews and equipment to MasTec.

  • 01MasTec acquired Superior Group for $1.65 billion in an all-cash transaction.
  • 02The acquisition strengthens MasTec's utility portfolio with specialized electrical crews and equipment.
  • 03The deal prepares MasTec for forthcoming federal clean energy awards.

Jul 19, 2026

Explore More Engineering & Construction Insights

Read more expert perspectives from across Engineering & Construction.

Browse Engineering & Construction Hub

About the Experts

Greg Crumpton, host of Straight Outta Crumpton
Greg Crumpton

Host, Straight Outta Crumpton

Greg Crumpton is the host of Straight Outta Crumpton, a weekly podcast focused on the art of networking and professional relationship-building in business services. He engages with industry influencers to explore how they develop and sustain meaningful connections. Crumpton is also active in the skilled trades and facilities services space.

TK
Tiffany Kovaleski

Global Account Manager

Overwatch

Tiffany Kovaleski is a global operations and strategy leader with over 15 years of experience in business development, operations, and community building. She is the founder and CEO of Kōvent, a platform connecting entrepreneurs, investors, and mentors in the technology space. She transitioned into the data center industry from backgrounds in cosmetology and event production, and now serves as Global Account Manager at Overwatch.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Engineering & Construction and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512