Skip to content
‹ Back to IndustriesSports & Entertainment

The Lifelong Impact of Athletic Training on Kids

Blair Bundy, Director of Player Health for the Milwaukee Brewers, discusses how early athletic training shapes children into lifelong athletes who are physically and mentally resilient. He argues that fostering youth participation in sports goes beyond winning — it builds healthier adults who reduce strain on the healthcare system and contribute positively to society.

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Promoted content from Highway to Health on MarketScale.

By Healthcare · ·
Share

Key takeaways

01

Early athletic training builds physical and mental resilience that carries into adulthood.

02

Lifelong athletes tend to reduce the burden on an already strained healthcare system.

03

The goal of youth sports should be long-term health and societal contribution, not just competitive outcomes.

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Blair Bundy, the Director of Player Health for the Milwaukee Brewers, recently shared his insights on the importance of nurturing lifelong athletes from a young age. He emphasized that the ultimate goal for children participating in sports is not just about winning games but about fostering physical and mental resilience. Such individuals lessen the strain on our already burdened healthcare system and evolve into productive, robust members of society. These lifelong athletes embody health, resilience, and positive societal impact.

The ultimate goal for children participating in sports is not just about winning games but about fostering physical and mental resilience.

For more insights from Blair Bundy and a deeper dive into this topic, don't miss the full episode on Highway to Health.

Highway to Health

Part of this channel

Highway to Health

Healthcare innovation conversations for executives and technology buyers.

Visit the channel

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

H
Healthcare
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL's new production operation will serve six teams ahead of U.S. rights talks

The NHL is debuting its own centralized production operation that will serve six teams this season, according to Sports Business Journal. The distribution agreements it negotiated for those clubs all include streaming via Amazon's Prime Video. Its growing local role could give the league more options for packaging national and local rights once exclusive U.S. talks with ESPN and TNT Sports open Jan. 1. Monday matinees for European prime time start Nov. 30.

  • 01When exclusive U.S. rights talks open Jan. 1, the NHL's new centralized production operation will already be serving six teams, and the distribution deals for those clubs all include streaming via Prime Video.
  • 02The NHL and NBA are taking two different routes into local media: the NHL lets each club pick its own distribution, while the NBA plans a single streaming hub for 2027-28, the final season of the NHL's current U.S. national deals.
  • 03Clubs asked to host a Monday afternoon game have one benchmark so far: a Nashville pilot that drew 17,300, slightly above the Predators' season average. That figure measures the crowd in the building, though, and says nothing about the European TV audience the games are built for.

Oct 1, 2026

Sportico's Invest London spotlights NBA Europe and sports financing

Sportico's Invest London spotlights NBA Europe and sports financing

Sportico's Invest London at Fulham Pier includes an NBA Europe panel with the NBA's George Aivazoglou, J.P. Morgan's Eric Menell and Sixth Street's Josh Empson on drawing institutional capital and building franchise value. A separate session covers private credit, structured capital, debt markets and alternative funding.

  • 01Sports financing has its own 11:40 a.m. slot, covering private credit, structured capital, debt markets and other alternative funding for teams, leagues and investors.

Oct 1, 2026

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Todd Boehly's Eldridge leads strategic investment in youth sports brand Overtime

Youth sports media company Overtime raised an undisclosed strategic round led by Eldridge Capital Management, which manages assets for Todd Boehly’s Eldridge. The investment is expected to support content, commerce, technology and Overtime’s live sports properties. Eldridge has stakes in the Dodgers, Lakers and Sparks and has invested in Fanatics, FEVO, Fulwell Entertainment, Religion of Sports and Vivid Seats. The overlap highlights what Eldridge could offer, though no partnerships have been announced.

  • 01The new investment is expected to support Overtime's content, commerce, technology and live sports properties. Eldridge's team stakes and past sports investments suggest it could bring more than capital.
  • 02Watch for announced deals between Overtime's leagues and Eldridge-backed companies such as Fanatics, Vivid Seats or FEVO. That would show whether this is a strategic round or just another name on the investor list.

Sep 30, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

About the Expert

H
Healthcare

Director of Player Health, Milwaukee Brewers

Blair Bundy, PT, DPT, SCS, is the Director of Player Health for the Milwaukee Brewers. He specializes in sports physical therapy and athlete development, with a focus on building lifelong physical and mental resilience in athletes. Bundy advocates for youth sports participation as a long-term investment in both individual health and broader societal wellbeing.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512