Skip to content
MarketScale
Demo
Creator Hubs›Highway to Health
Highway to Health logo

Healthcare innovation conversations for executives and technology buyers.

Highway to Health is hosted by David Kemp, a B2B content specialist focused on healthcare innovation, and features healthcare executives and technology vendors discussing revenue cycle management, care delivery models, and emerging health tech. The show runs as both a podcast and a live event series, bringing clinicians, administrators, and solution providers into the same conversation. It serves healthcare buyers and vendors evaluating technology for a rapidly changing market.

54 episodes
Channel Brief·Highway to Health · 54 episodes
Updated Apr 29, 2026

Healthcare must shift from volume to value, outcomes, and access.

Highway to Health argues that sustainable healthcare requires systemic reform: workforce retention, technology that eases clinician burden, and business models aligned on outcomes rather than service volume. The channel grounds this in cost projections, staffing gaps, and provider testimonies.

Highway to Health makes one core argument: healthcare's cost and access crisis cannot be solved by incremental change, technology alone, or individual resilience. It requires structural realignment of incentives, partnerships between employers and providers, automation that genuinely reduces clinician burden, and a shift from volume-driven to value-driven care models. The channel supports this through specific cost data, workforce projections, and detailed case studies of organizations redesigning care delivery.

Drawn from Rethinking the Standard of Care: How Noninvasi… and 4 more →

“National health spending is projected to grow faster than the overall economy over the next decade.”

Episode 4: The Open Road to Reform

By the numbers

683,491

U.S. heart disease deaths reported in 2024 alone

$250B

Annual healthcare revenue cycle waste from errors and inefficiencies

6.5M

Healthcare professionals projected to leave workforce by 2026

8.5%

U.S. carbon footprint attributable to healthcare sector

What the channel argues

DataNational health spending projected at 5.8% annually will push healthcare to 20% of U.S. economy by 2033.→
InsightPhysician burnout affects roughly one-quarter to over half of clinicians, driven by systemic burden not individual resilience.→
DataOver 203,000 new RN positions needed annually through 2031, yet supply continues to lag demand significantly.→
DataCeresti Health's caregiver-first model reduced avoidable hospitalizations by roughly $6,000 per dementia patient annually.→
DataNearly 40% of Americans have delayed medical care due to high out-of-pocket costs, per 2022 Gallup data.→
DataSpecialist wait times in major U.S. cities jumped 19% since 2022 to average 31 days.→

What you'll learn

•Healthcare cost inflation is outpacing GDP growth and requires structural reform beyond technology or cost-cutting alone.
•Physician and clinician burnout is a systemic issue rooted in administrative burden and reduced autonomy, not individual weakness.
•Automation works best when co-designed with frontline staff and solves real workflow problems rather than adding layers of complexity.
•Caregivers, not patients alone, are the critical engagement point in dementia and complex chronic care management.
•Virtual care and AI-enabled revenue cycle tools can reduce unnecessary admissions and errors without requiring full infrastructure replacement.

What to do about it

→Map and measure physician administrative burden and autonomy loss in your organization; prioritize structural fixes over wellness programs.
→Pilot caregiver engagement and education programs for high-utilization patient populations like dementia to reduce preventable hospitalizations.
→Deploy agentic AI and automation in revenue cycle as modular overlays on existing EHRs, not disruptive rip-and-replace projects.

Who and what shows up

Shaji Ravi

CEO, Access Healthcare

Cited more than $250 billion wasted annually in healthcare revenue cycle to preventable errors and inefficiencies.

Ann Jordan

First female CEO, HFMA

Represents historic shift toward inclusive leadership in healthcare finance alongside three female Texas chapter presidents.

Dr. Kevin Stevenson

Healthcare leadership expert

Discussed workforce transformation and the shift from volume-driven to value-based and consumer-focused care models.

Dr. Megan Carter

Healthcare leader and clinician burnout expert

Framed burnout and moral injury as emotional, systemic issues requiring cultural shift away from healthcare martyrdom.

Priya A. Patel

Executive, OverbookMD

Discussed how data and quality metrics can deliver specialist access within 48 hours, addressing 31-day wait-time crisis.

Questions this channel answers

Q

Why is physician burnout so hard to fix with existing wellness programs?

Burnout is driven by systemic pressures like administrative burden and loss of autonomy, not individual resilience gaps. Structural solutions like advocating for clinicians as professionals and reducing non-clinical tasks are required.

Fixing the Physician Experience: Why Advocacy Is Healthc… →
Q

How can healthcare systems manage rising costs without sacrificing care quality?

By aligning incentives on outcomes rather than volume, using data-driven personalization to match staffing and interventions to patient needs, and deploying automation that frees clinicians for direct care.

The Open Road to Reform: Why Healthcare Needs Disruption… →
Q

What is the role of caregivers in improving outcomes for patients with cognitive impairment?

Caregivers act as de facto care coordinators, catching early warning signs, communicating with providers, and supporting adherence when patients cannot self-manage. Investing in caregiver education and support reduces hospitalizations and improves outcomes.

Caregiver Engagement Is the Missing Link in Dementia Car… →
Q

How should hospitals approach automation without disrupting day-to-day operations?

Deploy modular AI solutions that wrap around existing EHRs and systems incrementally, require near-zero IT lift, and co-design with frontline staff to solve real problems rather than imposing top-down technology.

Transformation Without Disruption: How Access Healthcare… →
Q

Why do specialists' appointment wait times keep growing despite demand?

Cancellations, no-shows, and inefficient scheduling leave gaps unfilled. Platforms like OverbookMD use data and quality metrics to fill these gaps within 48 hours without compromising care quality.

The Uber of Healthcare: How OverbookMD is Using Data and… →
Topics:Physician burnout and workforce retentionRevenue cycle automation and agentic AINoninvasive cardiovascular therapiesCaregiver engagement in dementia careVirtual care and telehealthValue-based care modelsHealthcare cost transparencyMedication automation and pharmacy efficiency
Themes:Systemic alignment beats individual solutionsAutomation must reduce clinician burden, not increase itOutcomes and access trump volume and cost alone

Industry context

Healthcare organizations are prioritizing workflow automation to reduce administrative burden on clinicians, while emergency medicine physicians report burnout rates exceeding 49%, signaling systemic pressure to align technology investments with clinician relief rather than volume targets.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Highway to Health for B2B companies.

Build your show →