Shifting Patient Responsibility

From the patient to the provider to the payer, healthcare is a busy operating system that everyone plays an important role in. Reflecting on his journey in healthcare and the current operating system is Nick Love, a Benefit Strategist with Brinson Benefits. Host of  Highway to Health host David Kemp sat down with Love to talk about his journey.

Love admittedly became interested in healthcare from an entrepreneurial and financial aspect, but over the years this has changed. “I’ve experienced healthcare in my personal life and…just how difficult it is navigating the system…that’s what I can help with and help people do…that’s what’s kept me in, is the ability to help people, to advocate for other people and show them better ways to be consumers and buyers of healthcare and healthcare services, really,” said Love.

Getting better is usually the #1 priority when you’re sick, and having someone to guide you through the process and advocate on your behalf is key. Love said, “That’s the foundation of our firm, really is to be advocates for other people. Whether you’re an employer, the buyer of healthcare for your people or you’re the end user.”

Healthcare should not be a confusing topic, but it is often an overly difficult and increasingly murky system. “Why does it cost $1,500 dollars for an MRI at one facility but $350 at another? And which one’s better? How do you decide? How do you know that?” reflected Love.

While virtual care can bring more attention to those who need it, it can also be misused. This is where patient responsibility comes in. As patients become more aware of the system and the price, patient responsibility is shifting to advocate for more transparent healthcare transactions, or opting out of professionally monitoring their health altogether. With healthcare costs continuing to rise, it falls to the patient, and people like Love, to advocate for change.

More Like This Story:

How Josh Byrd Uses Songwriting Experience to Tell the Patient Story

Educating Customers Will Be Key to Balancing Customers Expectations With Healthcare Plans

Follow us on social media for the latest updates in B2B!

Latest

2023 Oil Price Instability
2023 Oil Price Instability: Rystad, Goldmand Saches, JP Morgan Analysts Predict High Prices to Come
December 8, 2022

2023 oil price instability remains likely as compounding research from oil analysts points to pent-up demand, new waves of COVID-19, OPEC+ production cuts, and more are creating scenarios for higher oil prices in 2023. Several factors are stacking to keep oil prices high next year. Some analysts have been countering this narrative in recent […]

Read More
women in the trucking industry
Opportunities for Women in the Trucking Industry
December 8, 2022

While women comprise nearly half of Canada’s workforce (47%), only three percent of women make up the number of Canadian truck drivers. While the number of women getting their commercial driver’s licenses has increased since 2010, there is a long way to go to realize the potential of women in the trucking industry. The […]

Read More
linear and CTV
Hitting Your Consumer Through Linear and CTV
December 8, 2022

Today’s technology provides many options for those wanting to reach audiences through TV. Linear TV is no longer the only option; CTV, or connected television, continues to spread as more and more consumers cut the cord of traditional linear options and move to internet streaming content. Estimates indicate the bulk of television viewership will […]

Read More