How Josh Byrd Uses Songwriting Experience to Tell the Patient Story

Like most marketers, Josh Byrd, VP of Marketing at Relatient, has many passions. Outside of his marketing work with Relatient, Byrd is a professional country music songwriter. And it’s this ability to tell a story in song that strengthens Byrd’s abilities as a marketer. Byrd joined David Kemp on the Highway to Health to talk about his love for marketing and how merging passions is a recipe for success.

“Good marketing is about connection,” Byrd said. “Whether you’re writing a song or a blog, or a podcast, or a white paper, or anything, you’re really searching for that emotional connection.”

Byrd began his journey by mixing his dream of country music fame with some paying marketing gigs. And never one to pass down an opportunity when it came his way, Bryd soon found marketing an offer he couldn’t refuse. New passions emerged, and he discovered working for startups was an exciting area to practice his marketing abilities. Articulating a startup’s story happened to be up Byrd’s ally. “It wasn’t all too different from a music journey, right? It’s helping somebody tell their story.”

Eventually, Byrd worked for a healthcare startup, helping patients understand the payment process better. And now, working at Relatient, Byrd gets to focus on patient engagement at an even deeper level. “We’re working on the scheduling and messaging side of things to make sure that patients are involved in their care from the get-go.”

There is no end to challenges in healthcare, but success is always a corner away with the right tools and guidance. Patient engagement is an area ripe for improvement, and it’s a rewarding challenge that Byrd said brings purpose and meaning to his work. “Last year, Relatient engaged with we 50 million patients. That’s 50 million opportunities to make someone’s life better.”

More Like This Story:

From an Idea to Billion Dollar Company: How a Doctor Lobbied DC for HSAs

Educating Customers Will Be Key to Balancing Customers Expectations With Healthcare Plans

Follow us on social media for the latest updates in B2B!

Image

Latest

grid expansion
Voices of ChargeExpo 2024: Lilypad EV Unites Grid Expansion with EV Charging for a Better User Experience
March 27, 2024

At ChargeExpo 2024, a pivotal discussion unfolded, shedding light on the integral relationship between grid expansion and the future of electric vehicle (EV) charging infrastructure. As electric vehicles continue to surge in popularity, the spotlight has turned to the supporting infrastructure, underscoring a critical challenge: the need for significant grid expansion to accommodate the […]

Read More
advanced battery technologies
Empowering a Greener Tomorrow: The Urgent Need for Enhanced Safety Protocols in the Electric Vehicles and Advanced Battery Technologies Sector
March 26, 2024

As the world gravitates toward cleaner energy solutions, electric vehicles (EVs) and advanced battery technologies stand at the forefront of this transformative journey. The shift towards electrification underscores a global commitment to reducing carbon emissions, with the EV market experiencing unprecedented growth​​. Innovations in battery technology, crucial for extending EV range and reducing costs, […]

Read More
Grid modernization
Grid Modernization is Bringing Utilities and Internet Providers to the Table. How Will Collaboration Shape the Grid?
March 26, 2024

The power grid is in for an exciting era of improvement as it embraces Industry 4.0 and mass digitalization. That doesn’t mean modernization isn’t a tough ride. As the grid grapples with blackouts and shut-offs, one thing is clear: The U.S. needs to modernize its aging grid and embrace technologies that make better use […]

Read More
Leverage AR & VR Technologies to Deepen Fan Engagement & Unlock Real-Time Marketing and Revenue Opportunities in Sports
March 26, 2024

Augmented reality (AR) and virtual reality (VR) technologies are opening up novel ways to enhance the fan experience, both in stadiums and from the comfort of one’s home. The release of Apple Vision Pro AR VR headsets has sparked debate on their potential impact on live sporting events. Critics question whether fans engrossed in […]

Read More