Articles by tag: marketing insights
A marketing Team’s AI journey is necessary and critical for the success of a brand’s overall mission and execution. In the latest episode of the Marketing AI Sparkcast, host Aby Varma sits down with Daniel Englebretson, CEO of Elynox and an adjunct professor at Wake Forest University and Elon University, to discuss the evolution […]
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How Strong Podcast
Into the Void of Marketing: Product Placement in Movies and TV
In an era where marketing has transcended traditional advertisements and entered the realms of movies, TV shows, and even podcasts, the lines between entertainment and advertising have blurred. With 52% of consumers preferring product placement in movies and TV shows over traditional advertising, there’s a world of marketing opportunities in media and other unique […]
Business Services
Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis
In the latest episode of Get Vertical!, host Mike McCalley sits down with David Loomis, the Founder and President of Loomis Marketing and author of “Marketing is Everything We Do!”. This candid conversation dives into shaping marketing strategy through the voice of the customer, Loomis’s journey in innovation, the challenges he faced within his […]
Articles
To Drive Growth Through Innovative Marketing, Be Clever as a David Fox
All businesses rely on innovative marketing solutions for growth, but when the global economy grows increasingly volatile, the need to adapt is more critical than ever. The rapid evolution of digital technologies and consumer behaviors necessitates an agile and innovative approach. But how does one adapt and thrive in the face of adversity? How […]
Healthcare
How Josh Byrd Uses Songwriting Experience to Tell the Patient Story
Like most marketers, Josh Byrd, VP of Marketing at Relatient, has many passions. Outside of his marketing work with Relatient, Byrd is a professional country music songwriter. And it’s this ability to tell a story in song that strengthens Byrd’s abilities as a marketer. Byrd joined David Kemp on the Highway to Health to talk […]
Business Services
Getting the Message Out through Marketing
Randy Brown, Chief Marketing Officer at Chief Outsiders and Founder and CEO of Live-Stream Interchange, knows a lot about driving organic business growth through marketing. He shared his excitement and passion for marketing with Tim Maitland. “The focus for so long has been on the discretionary spend component of marketing, which is the marketing budget […]