Getting the Message Out through Marketing

Randy Brown, Chief Marketing Officer at Chief Outsiders and Founder and CEO of Live-Stream Interchange, knows a lot about driving organic business growth through marketing. He shared his excitement and passion for marketing with Tim Maitland.

“The focus for so long has been on the discretionary spend component of marketing, which is the marketing budget and all of the stuff we see every day, especially the traditional advertising and PR and tradeshows and events and things like that,” Brown said. “But when you actually look at the total upstream through downstream activities that add value in the business and drive value creation, there are a lot of extremely important processes in there that are not necessarily consuming discretionary marketing spend.”

Brown and his two businesses help companies realize the value in those processes, so they make the most of their marketing opportunities without sacrificing budget. One formula Brown believes in is growth gears, which he calls the three Gs.

“That first gear is insights,” Brown said.

This linear process begins with a company understanding its markets, customers, and its competition. Once the company knows what space to operate in, the formulation of the best strategy can commence.

“We then move to the second gear, which is strategy development,” Brown said. “This is developing the strategy based on those strategic hypotheses that you developed in the insights gear. The deliverable in this gear is to identify the top three to five growth levers that the whole organization will rally around and driving the market around a three-year strategic plan.”

The final gear is execution. And this last step is focused on the organization aligning, funding and resourcing all the marketing activities to drive sales effectiveness.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

data migration
Data Experts to the Rescue! Syniti Navigates Your Utility’s Data Migration Maze with Ease
March 19, 2024

In the rapidly evolving utilities industry, the transition towards modern and efficient data management systems is fraught with challenges, yet essential for scalability and sustainability. As companies strive for modernization, data migration emerges as a critical yet complex task, highlighted by the risk of data loss, the need for stakeholder engagement, and the potential […]

Read More
operational technology
Skydio Pioneers Future of Utility Sector with Groundbreaking Operational Technology
March 18, 2024

The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend […]

Read More
Chad Newtown of Osmose Utilities Services on utility infrastructure
Creating and Preserving Resilience is Priority for Utility Infrastructure
March 18, 2024

Growing conversations surrounding climate change have also intensified discussions on the frequency and severity of weather-related disasters, and the resilience of utility infrastructures, particularly power grids. As a result, examining the dynamic world of utility infrastructure is increasingly pertinent. This urgency to bolster the structural integrity of the electrical grid cannot be overstated since […]

Read More
Al Purves discusses RenewAire BACNet Fan Controller
BACNet Fan Controller Helps Simplify Ventilation for Building Management
March 18, 2024

The importance of efficient and reliable ventilation systems cannot be overstated as it pertains to smart building management. But as buildings become more intelligent, integrating various systems to work in harmony has become both a challenge and a necessity. This is particularly true for systems that directly impact air quality and energy use.  RenewAire’s […]

Read More