Skip to content
MarketScale
‹ Back to IndustriesHealthcare

From an Idea to Billion Dollar Company: How a Doctor Lobbied DC for HSAs

As most people know, unexpected visits to the doctor can lead to high medical bills. An estimated 1 out of every 5 Americans offset these costs by using a Health Savings Account or HSA to help them save for rainy days or simply to plan ahead. However, it wasn’t long ago that this now…

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Healthcare?

Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.

Request an invite

As most people know, unexpected visits to the doctor can lead to high medical bills. An estimated 1 out of every 5 Americans offset these costs by using a Health Savings Account or HSA to help them save for rainy days or simply to plan ahead. However, it wasn’t long ago that this now common practice wasn’t possible because of preexisting privacy laws.

On an upcoming episode of I Don’t Care with Kevin Stevenson, Kevin sits down with the Founder and Vice Chairman of Health Equity, Steve Neeleman. Steve was once a doctor and an aspiring entrepreneur who envisioned a concept where you buy insurance for the large events and put the difference in a HSA savings account, which could be used for the “small stuff.”

But, he discovered that when the law establishing HIPPA was passed there was a component that aligned closely with his concept for a health savings account, however, it was limited to a group of small business owners.

With the idea of creating a company called Health Equity, He works between shifts at the hospital on refining and executing the plan, begins lining up investors and takes time off to travel to Washington DC. As a citizen and physician, he lobbies for the passage of legislation for health savings accounts for companies of all sizes.

This is how the idea for his company, Health Equity, was formed. Between shifts at the hospital, he worked to refine his business plan, lining up investors and taking time off to travel to Washington D.C. to lobby for the passage of legislation for health savings accounts for companies of all sizes.

How the COVID-19 Vaccine for Children Differs From Adults’

What is Behind the “Mergers & Acquisitions” Boom in Healthcare?

Should the COVID-19 Vaccine’s Intellectual Property Be Accessible for Everyone?

Your experts belong here

Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Healthcare Insights

Get new expert content in your inbox.

Healthcare: are you visible to AI?

Before they reach out, Healthcare buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Healthcare expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your clinicians, service-line leaders, and field engineers into the articles, video, and social content Healthcare buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Healthcare Insights

Adonis’ new CPO and first CRO signals AI RCM vendors are shifting from pilots to platform operating models

Adonis’ new CPO and first CRO signals AI RCM vendors are shifting from pilots to platform operating models

Adonis has appointed a new Chief Product Officer (CPO) and promoted its first Chief Revenue Officer (CRO), following a successful $40 million Series C funding round and a fourfold increase in revenue. This move underscores a shift among AI RCM vendors, like Adonis, from pilot projects to platform-based operating models. This transition is expected to result in more structured product roadmaps and a strong emphasis on value demonstration for health systems.

  • 01Adonis appointed a new CPO and promoted its first CRO.
  • 02The company achieved a $40 million Series C funding and a fourfold revenue increase.
  • 03AI RCM vendors are moving from pilot projects to platform operating models.

Aug 22, 2026

Maureen Sanders - Vice Chair, Healthconnect Texas

Maureen Sanders serves as the Vice Chair at HealthConnect Texas, a prominent organization in the healthcare sector. The organization focuses on improving patient care and healthcare delivery.

  • 01HealthConnect Texas is dedicated to improving healthcare delivery.
  • 02Maureen Sanders holds the position of Vice Chair at HealthConnect Texas.

Aug 21, 2026

Bobby Hilliard - Board Chair, HealthConnect Texas

Bobby Hilliard is the Board Chair of HealthConnect Texas, an organization operating in the healthcare sector. HealthConnect Texas focuses on improving healthcare connectivity and accessibility. The organization aims to streamline healthcare services and enhance patient outcomes.

  • 01HealthConnect Texas is focused on enhancing healthcare connectivity and accessibility.
  • 02The organization aims to improve healthcare service efficiency and patient outcomes.
  • 03Bobby Hilliard serves as the Board Chair of HealthConnect Texas.

Aug 21, 2026

Explore More Healthcare Insights

Read more expert perspectives from across Healthcare.

Browse Healthcare Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Healthcare and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512