How are healthcare leaders moving beyond profit as a measure of success?

Healthcare leaders are adopting purpose-driven strategies that incorporate social impact, health equity, and community outcomes as core performance indicators. Rather than focusing solely on financial returns, organizations are integrating mission-aligned metrics into their strategic planning. This shift reflects growing pressure from patients, regulators, and investors to demonstrate broader societal value.

What role does technology play in purpose-driven healthcare?

Technology serves as an enabler for healthcare organizations to scale their social impact, improve access, and drive equitable outcomes. Tools such as data analytics, AI, and digital health platforms can be directed toward underserved populations and systemic challenges when guided by intentional leadership. The key is aligning technological investment with organizational values and community needs.

Why is influence an important asset for healthcare leaders pursuing social impact?

Healthcare leaders hold significant influence over policy, workforce culture, patient behavior, and community trust. By intentionally channeling that influence toward purpose, leaders can accelerate systemic change beyond what technology or capital alone can achieve. EY's framework encourages leaders to see their platforms as instruments for driving equitable, lasting transformation.

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Looking Beyond Profit to Harness Technology and Influence for Purpose in Healthcare

Healthcare leaders are increasingly moving beyond profit-driven models to harness technology and their influence for meaningful social impact. Brian Urban of EY examines how purpose-led thinking can redefine success metrics in the healthcare industry. The piece explores frameworks for aligning innovation with community benefit and equitable outcomes.

This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.

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By Brian Urban · September 20, 2023, 6:00 AM UTC

Key takeaways

Healthcare success is being redefined beyond revenue to include social impact and community benefit.

Technology and influence are powerful levers that leaders can direct toward purpose-driven outcomes.

EY's perspective highlights the need for intentional frameworks that align innovation with equity and meaningful change.

In the constantly changing landscape of technology and innovation, leveraging one's resources for a purpose in healthcare beyond profit is becoming increasingly vital. Particularly in sectors like healthcare, the responsibility to contribute doesn't merely revolve around monetary gains but is deeply rooted in purpose and influence. Harnessing the power of technology, intellectual property, and human capital to make a positive impact is the new directive for leaders today.

Harnessing the power of technology, intellectual property, and human capital to make a positive impact is the new directive for leaders today.

As Brian Urban, the Director of Innovation and Emerging Markets for FinThrive aptly puts it, purpose in healthcare is not just about waiting for opportunities, but proactively seeking ways to share your voice and make a difference. Tune into Highway to Health for more of his insights.

Video TranscriptExpand ↓

If you're of the opportunity, you have the ability to influence others. Don't sit back and wait. Be proactive and do it. And and that could be sharing your voice on a podcast. That could be contributing your technology, your resources, your people, your intellectual property for good. It's your responsibility, especially in the health care industry, to contribute, not with a dollar sign next to it. But with a purpose aligned to it. So I suggest you contribute your voice money, tech people in any way that you can because it takes just like you said.

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About the author

Brian UrbanDirector of Innovation & Emerging Markets

Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.

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