Looking Beyond Profit to Harness Technology and Influence for Purpose in Healthcare
Healthcare leaders are increasingly moving beyond profit-driven models to harness technology and their influence for meaningful social impact. Brian Urban of EY examines how purpose-led thinking can redefine success metrics in the healthcare industry. The piece explores frameworks for aligning innovation with community benefit and equitable outcomes.
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Promoted content from Highway to Health on MarketScale.
Key takeaways
Healthcare success is being redefined beyond revenue to include social impact and community benefit.
Technology and influence are powerful levers that leaders can direct toward purpose-driven outcomes.
EY's perspective highlights the need for intentional frameworks that align innovation with equity and meaningful change.
Get featured
Want to get featured in MarketScale Healthcare?
Create a free MarketScale workspace and get your company's expertise featured across our Healthcare coverage. No credit card, no demo required.
In the constantly changing landscape of technology and innovation, leveraging one's resources for a purpose in healthcare beyond profit is becoming increasingly vital. Particularly in sectors like healthcare, the responsibility to contribute doesn't merely revolve around monetary gains but is deeply rooted in purpose and influence. Harnessing the power of technology, intellectual property, and human capital to make a positive impact is the new directive for leaders today.
Harnessing the power of technology, intellectual property, and human capital to make a positive impact is the new directive for leaders today.
As Brian Urban, the Director of Innovation and Emerging Markets for FinThrive aptly puts it, purpose in healthcare is not just about waiting for opportunities, but proactively seeking ways to share your voice and make a difference. Tune into Highway to Health for more of his insights.
Part of this channel
Highway to Health
Healthcare innovation conversations for executives and technology buyers.
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
About the author
Brian Urban has a deep skill set in health promotion and product development for rare disease and senior populations with Large Health Plans and Specialty Pharmacy. Urban has served as a speaker on such topics for the Alzheimer’s Association, Obediah Cole Prostate Cancer Foundation, Cigna Corp and Utica University Institute for the study of integrative healthcare. Urban has received a Masters of Science in Exercise Physiology-Health Promotion, Masters of Business Administration in Market Development and is currently completing a Masters in Public Health at Dartmouth College. Urban is currently a research-fellow sponsored by a Robert Wood Johnson Grant supporting Utica University public health research in Upstate New York.
