Health Literacy and the Consumerization of Healthcare
In this episode of Highway to Health, host David Kemp speaks with Dr. Chase Feiger, CEO of Ostro, about health literacy and the consumerization of healthcare. Feiger argues that patients now expect healthcare digital experiences to match the simplicity of apps like Uber or Instagram, and that achieving true health literacy means delivering clear, accessible content regardless of a patient's background. This shift benefits both patients—who feel more empowered—and providers, who face reduced informational burden.
This story was produced through MarketScale. See how Healthcare teams put it to work with Executive Thought Leadership.
Promoted content from Highway to Health on MarketScale.
Key takeaways
Patients increasingly expect healthcare digital experiences to be as seamless and intuitive as mainstream consumer apps.
True health literacy requires delivering understandable content to all patients regardless of education or background.
Improving health literacy simultaneously empowers patients and reduces strain on healthcare providers.
Free workspace
Turn your Healthcare expertise into content.
Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.
In this episode of Highway to Health, host David Kemp sits down with Chase Feiger, M.D., CEO of Ostro, to check in on health literacy and the consumerization of healthcare. Feiger emphasizes the importance of making healthcare experiences as seamless and intuitive as using everyday apps like Uber or Instagram. He highlights that true health literacy means providing easily understandable content, regardless of background or education. This approach empowers patients and alleviates the burden on already strained healthcare providers. This timely discussion underscores the need for a shift in the healthcare paradigm, where both patients and providers benefit from clear, concise, and accessible information.
True health literacy means providing easily understandable content, regardless of background or education.
Part of this channel
Highway to Health
Healthcare innovation conversations for executives and technology buyers.
Your experts belong here
Every story in MarketScale Healthcare starts with a company putting its clinicians, service-line leaders, and field engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Service-line buyers vet vendors quietly, and your clinicians become the proof they find while doing it.
About the author
Dependable leader and Podcaster with more than 12 years of results-oriented brand marketing and agency management experience including a broad range of competencies: Adaptive communication and presentation skills. A manager who coaches, mentors and leads. Ability to successfully work cross-functionally within every level of an organization. Strong focus on innovative marketing solutions. Outstanding client relationship building and strategic account management support. Thrives in fast-paced environments with multiple deliverables. Podcast host and content creator.
