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Health Literacy and the Consumerization of Healthcare

In this episode of Highway to Health, host David Kemp speaks with Dr. Chase Feiger, CEO of Ostro, about health literacy and the consumerization of healthcare. Dr. Feiger argues that healthcare must become as seamless and user-friendly as platforms like Netflix or Amazon. The central premise is that without accessible, understandable healthcare, all other aspects of life suffer.

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By David Kemp · · Consumerization of HealthcareHealthHealth LiteracyHighway to Health
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Key takeaways

01

Healthcare must match the simplicity and convenience consumers expect from platforms like Netflix and Amazon.

02

Health literacy is a critical barrier — patients need clearer, more accessible information to make informed decisions.

03

The consumerization of healthcare puts patients at the center, demanding a more intuitive and friction-free experience.

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In a recent episode of the Highway to Health podcast discussing health literacy and the consumerization of healthcare, Dr. Chase Feiger, M.D., and CEO at Ostro emphasized the need for simplifying healthcare. Healthcare should be as user-friendly as platforms like Netflix or Amazon. The underlying message: without good health, everything else is inconsequential.

Without good health, everything else is inconsequential.

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About the author

David Kemp
David KempHealthcare Lead, Highway to Health

With experience in coaching college basketball, supporting large healthcare systems through ICD-10, to now leading the healthcare vertical at MarketScale, David enjoys the journey. Craving knowledge is one of David's core values, and he has the opportunity to learn from some of the best as host of the Highway to Health podcast series.

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About the Experts

David Kemp
David Kemp

Host, Highway to Health

Highway to Health

David Kemp is the host of Highway to Health, a MarketScale podcast and live event series focused on the future of healthcare. He guides conversations with industry innovators exploring topics such as health literacy, consumerization of healthcare, and patient experience. His work centers on making complex healthcare topics accessible to broader audiences.

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Dr. Chase Feiger

CEO

Ostro

Dr. Chase Feiger, M.D., is the CEO of Ostro, a health technology company focused on simplifying the healthcare experience for patients. He advocates for making healthcare as intuitive and user-friendly as leading consumer platforms like Netflix and Amazon. His work centers on improving health literacy and reducing friction in the patient journey.

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