Skip to content
MarketScale
Demo
‹ Back to IndustriesHospitality

Meet the Hospitality Expert: Orietta Verdugo

I’m really excited to be here today because we’re talking about the hospitality industry and it’s going through a big digital transformation and being at the center of technology at Intel, we’re really looking at how we’re using technology to personalize guest experiences and really help with operational efficiencies at the hotels. The hospitality industry…

This story was produced through MarketScale. See how Hospitality teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Hospitality?

Create a free MarketScale workspace and get your company's expertise featured across our Hospitality coverage. No credit card, no demo required.

Request an invite

I’m really excited to be here today because we’re talking about the hospitality industry and it’s going through a big digital transformation and being at the center of technology at Intel, we’re really looking at how we’re using technology to personalize guest experiences and really help with operational efficiencies at the hotels.

The hospitality industry is a changed one in the wake of COVID-19 – but it’s spurred some impressive growth.

In particular, industry professionals have gone hyper-local to build communities, restructured organizations, developed innovative traveler experiences, and more.

On this MarketScale Industry Roundtable, we’ll explore an expanding hospitality footprint, the technology driving the industry forward, and hospitality’s carbon footprint through the eyes of industry experts and their front-line insights.

Tune in to the Hospitality Roundtable on Monday April 12th to see Orietta’s takes on the evolving hospitality business model.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

I'm really excited to be here today because we're talking about the hospitality industry and it's going through a big digital transformation and being at the center of technology at Intel, we're really looking at how we're using technology to personalize guest experiences and really help with operational efficiencies at the hotels.

Your experts belong here

Every story in MarketScale Hospitality starts with a company putting its general managers, operations leads, and brand teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Owners and operators buy from people who understand the property, and your teams prove it in their own words.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Hospitality Insights

Get new expert content in your inbox.

Hospitality: are you visible to AI?

Before they reach out, Hospitality buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Hospitality expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your general managers, operations leads, and brand teams into the articles, video, and social content Hospitality buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Hospitality Insights

Disney Grew Park Income 27% on 3% More Guests. That Spread Is the Number to Study.

Disney Grew Park Income 27% on 3% More Guests. That Spread Is the Number to Study.

Disney's domestic parks achieved a 27% increase in operating income with only a 3% rise in attendance. The key focus for hospitality and experiential operators should be on this spread rather than earnings alone. The results suggest important trends in experiential demand.

  • 01Disney increased park income by 27% with only a 3% rise in guest attendance.
  • 02The discrepancy between income growth and attendance highlights key trends in experiential demand.
  • 03Operators should focus on the income-attendance spread for insights into market trends.

Aug 5, 2026

Meet in The Lobby - Meet The Hosts!

Meet in The Lobby - Meet The Hosts!

Lindsay Garbacik is associated with Avendra, a company in the hospitality industry. The article introduces the hosts of 'Meet in The Lobby'.

Jul 29, 2026

What every operations leader can learn from a resort evacuation

What every operations leader can learn from a resort evacuation

A massive fire at a Dominican Republic resort resulted in the evacuation of 1,700 guests, underscoring the importance of effective crisis management. This event provides valuable insights for operations leaders in various fields. The incident highlights the need for preparedness and the ability to handle emergencies efficiently.

  • 01Efficient crisis management is crucial in emergencies.
  • 02Preparedness and quick response can prevent chaos.
  • 03Lessons from such incidents are applicable across industries.

Jun 20, 2026

Explore More Hospitality Insights

Read more expert perspectives from across Hospitality.

Browse Hospitality Hub

For Hospitality teams

See how Hospitality teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Hospitality

Hospitality hubMore expert Hospitality coverage.Explore →Executive Thought LeadershipLead the guest-experience conversation.Explore →LocktonService expertise, on camera.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Hospitality and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512