CES 2024: Transparency is at the Forefront of Consumers’ Trust Concerns in Enterprise Companies

It's very important. We believe that transparency is job one for a lot of these enterprise brands that they're very parent about what data they're using, how they're using it, why they're using it. So here we are at the Consumer Electronic Show, which is apropos for us at three sixty of me because 75 percent of consumers say they will not buy a product from a company that they do not trust. Our company 360 of me, with which I'm the CEO and founder builds trust between enterprises and consumers. We realize that there is a regulatory environment that many of our enterprises are struggling with. We help them bridge that gap of the regular environment and make sure that they can build trusted relationships with their clients and with consumers so that that commerce keeps flowing. And so that all of the goodness that can come from these amazing products that are here continues on behalf of both the consumer and the enterprise. We look at this as an exchange. And when you think of an exchange, there's value between two. We create value for the consumer. We create value for an enterprise in this to relationship. So again, I'm Cindy Warner, the founder and CEO chief instigator for building trust in the economy that has to do with consumers and consumer goods. So in the spirit of creating an ethical data ecosystem within an enterprise and the consumers with which they serve, we really look at a number of things creating that ecosystem, which would be intentionality. So how is somebody or an enterprise being transparent about the privacy with which they're going to afford to the consumers with which they'd like to sell too. It's very important. We believe that transparency is job one for a lot of these enterprise brands. That they're very transparent about what data they're using, how they're using it, why they're using it, and more importantly, that they're getting your consent, and they're giving you the consumer control over that data. We sometimes think to ourselves, why wouldn't you do that? If you really wanna build trust and bridge that gap, that trusting gap that a lot of consumers say they feel today, consumer goods companies. Why wouldn't you want them to trust you? Why wouldn't you do everything in your power to be transparent to make sure that consumers know and understand how you're using their data and you're doing with it. It's really important that companies we believe look toward becoming an ethical data company so that they can bridge that gap and so that that will be off the table as far as how they deal with selling their products to consumers. We've got a little anecdote that we just did. It was a little test case where we looked at our COO's digital footprint in the spirit of consent, getting your consent, being able to have a consumer turn their consent on and off with, at their will, or have consent only for transaction only for a reason as we sometimes say only for a reason, only for a season. Maybe you give somebody consent only for a transaction or only for sharing something in your doctor as example. And so we did an assessment through a third party tool of our COO's digital footprint. She found over a thousand. It was actually a thousand fun instances of her digital footprint out there on the internet of her identity that has been proliferated And she's now going through a remediation process of trying to expunge all of that, change that consent, turn it off, etcetera. We don't believe people should have do that. We believe you should say to them, why are you giving this consent for how long for what reason? And at the point that they don't want you using their data anymore, the end of the story. So I don't have to go remediate it because you allowed me and afforded me the opportunity to tell you when and why and how you were gonna use my data. It's just an example of how somebody's digital footprint is so proliferated today and how in the future we can avoid that from happening, through proper consent, proper transparency and the proper and ethical use of a consumer's data.