CES 2024: Transparency is at the Forefront of Consumers’ Trust Concerns in Enterprise Companies

 

How can enterprises build trust with consumers in an age where data privacy and transparency are paramount?

At CES 2024, Cindy Warner, the founder and CEO of 360ofme, a company focused on bridging the trust gap between enterprises and consumers, emphasized the importance of transparency in building trust with consumers and navigating the regulatory environment.

She further highlighted the critical aspect of transparency at the show. “It’s very important. We believe that transparency is job one for a lot of these enterprise brands, that they’re very transparent about what data they’re using, how they’re using it, why they’re using it, and more importantly, that they’re getting your consent, and they’re giving you the consumer control over that data,” said Warner. 

Article written by Alexandra Simon.

Follow us on social media for the latest updates in B2B!

Image

Latest

beauty
Building Beauty for Real Women: Why Brands Must Focus on Longevity, Not Hype
March 25, 2026

Walk into any beauty aisle—or scroll through your feed for five minutes—and it’s clear the industry is obsessed with what’s new. New formulas, new trends, new “rules.” But for many women, especially those who’ve been using makeup for decades, the question isn’t what’s new—it’s what actually works. And increasingly, the answer isn’t coming from the…

Read More
Physician
Fixing the Physician Experience: Why Advocacy Is Healthcare’s Next Frontier
March 25, 2026

Physician burnout has become a defining challenge in healthcare, with research showing that a substantial portion of clinicians—anywhere from roughly a quarter to over half—experience emotional exhaustion, driven more by systemic pressures like administrative burden and reduced autonomy than by individual resilience alone. As healthcare systems face growing staffing shortages and rising patient demand, the…

Read More
career
From Starting Over In A New Country To Reaching The C-Suite: A CFO’s Career Comeback
March 25, 2026

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

Read More
AI in school
How AI is Changing the Safeguarding Landscape
March 24, 2026

This episode of “Safeguarding in Focus,” hosted by Sam Eustace, features Lucie Welch, an expert in primary education and safeguarding from Services for Education. The discussion centers on how AI is transforming the safeguarding landscape in schools, exploring both the risks and opportunities presented by this rapidly evolving technology. Key takeaways: Schools must address…

Read More