Recent Posts
				Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
Ben Thomas - October 22, 2025Small and medium businesses (SMBs) are facing a defining paradox in todays digital marketplace. Access to powerful marketing technologies from automation and CRM platforms to AI-driven analytics has never been greater, yet cutting through the noise has never been harder.
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				Human Skills Power Real-World Marketing in the AI Era
Ben Thomas - October 22, 2025As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation.Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete.
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				Fleet Lifecycle Management: Data, Safety Tech, and Timely Refreshes Cut Costs and Maintain Competitiveness
Ben Thomas - August 14, 2025wistia-player[media-id='cdb4rm4aoz']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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				From Kansas to Vegas: Immersive Audio Technology at The Sphere to Bring New Life to The Wizard of Oz for a New Generation
Ben Thomas - August 14, 2025Audiences worldwide havecherished TheWizard of Oz for over eight decades, but The Wizard of Oz at Sphere is reimagining the classic for todays technology-driven entertainment world. Las Vegas cutting-edge Sphere venue will host an immersive revival, pairing groundbreaking visuals with immersive audio technology that brings the Academy Award-winning score to life in ways never before possible.
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				Lifelike and Headset-Free: HP’s New Spatial Conferencing Tech Aims to Revolutionize Remote Work
Ben Thomas - July 17, 2025Video conferencing technology has evolved dramatically since the early days of codec-based systems. Today, the challenge is no longer just about better audio or sharper videoit's about human connection.
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				AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care
Ben Thomas - July 15, 2025Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021.
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