Personal branding has rapidly shifted from a nice-to-have to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets.

For years, the AV industry has discussed the long-anticipated convergence with ITbut that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone.

Small and medium businesses (SMBs) are facing a defining paradox in todays digital marketplace. Access to powerful marketing technologies from automation and CRM platforms to AI-driven analytics has never been greater, yet cutting through the noise has never been harder.

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation.Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete.

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Audiences worldwide havecherished TheWizard of Oz for over eight decades, but The Wizard of Oz at Sphere is reimagining the classic for todays technology-driven entertainment world. Las Vegas cutting-edge Sphere venue will host an immersive revival, pairing groundbreaking visuals with immersive audio technology that brings the Academy Award-winning score to life in ways never before possible.