Video conferencing technology has evolved dramatically since the early days of codec-based systems. Today, the challenge is no longer just about better audio or sharper videoit's about human connection.

Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021.

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As geopolitical tensions disrupt global shipping and tariffs create fresh uncertainty in international trade, companies are being forced to reexamine their most vulnerable supply chain segmentthe last mile. While upstream operations get the spotlight during crises, the final leg of delivery remains a persistent blind spot.

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will undoubtedly account for a significant portion of B2B buyers in the coming years.