Recent Posts

Marketing to a New Generation of B2B Buyers
Ben Thomas - May 15, 2025With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will undoubtedly account for a significant portion of B2B buyers in the coming years.
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Understanding the Infrastructure of Data Centers
Ben Thomas - May 6, 2025The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.
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Using Technology to Elevate Hospitality
Ben Thomas - April 28, 2025wistia-player[media-id='som4c4egu0']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Talking Recruiting, Retention and Everything in Between for the AV Industry
Ben Thomas - April 10, 2025The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail.
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How AV Integrators Can Face the Challenge of Scaling Their Services
Ben Thomas - April 10, 2025wistia-player[media-id='43kbrrthsc']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Why Shows like E4 are Critical for the Pro AV Industry
Ben Thomas - April 10, 2025wistia-player[media-id='znkmpvbcbh']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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