Understanding Digital Signage in Enterprise Settings

In this episode of Pro AV Today, host Ben Thomas sat down in studio with George Clopp from Korbyt for an in depth chat about the changing dynamics of digital signage within the enterprise setting.

The conversation highlights how perceptions of digital signage have evolved, especially in the wake of the pandemic. It’s no longer about generic displays; the focus is now on delivering personalized content, tailored specifically for individual departments. With advancements in AI, content has become smarter, ensuring it’s both relevant and timely for its audience.

One of the key discussions revolvs around the integration of real-time data into digital displays. From CRMs to call logs, modern digital signage is all about seamless connectivity. With Korbyt helping lead the way, offering nearly 200 integrations, the possibilities seem endless.

The duo also delved into the challenges presented by the rise of remote work, with an emphasis placed on the collaborative effort required for successful digital signage implementation. It’s not just an AV team’s responsibility anymore. HR and communication departments play pivotal roles, underscoring the need for a united front in this ever-changing AV landscape.

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More