Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

What Increased Video Demand Means For IT and AV

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future? On…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Ben Thomas · AvixaDevice ManagementEpiphan VideoIt
Share

Key takeaways

01

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic.

02

The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day.

03

How are IT and AV companies handling this demand and what are they doing to prepare for the future?

Get featured

Want MarketScale to feature Software & Technology?

Book a 15-minute demo and we'll map your Software & Technology expertise to the content buyers are searching for.

Book a demo

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future?

On the newest episode of the Signal Flow by AVIXA, host Ben Thomas sits down with George Herbert, Customer Support with Epiphan, about the steady increase in demand on network connectivity. The two discuss…

  • Why the line between AV and IT is blurred and why it’s important to understand the common goal between the two
  • How technology and network use has continued to increase since the massive spike during the height of the pandemic
  • What the demand on network infrastructure means for the future of device management

“Our goal, in everything we do, is we want to try to help tear down some of those traditional barriers that have made broadcast difficult in some ways and make sure that everybody at all markets, at all levels has access to really high-quality video and audio for whatever it is that they need to do,” said Herbert.

Herbert has been in the tech world for nearly twenty years. Prior to his role with Epiphan, Herbert worked as a Tech Manager for RB Computing Inc. He earned the ESET Cyber Security Awareness Training Certificate in October 2022.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Wesco's data center sales surge 45% as AI infrastructure demand reshapes B2B distribution

Wesco's data center sales surge 45% as AI infrastructure demand reshapes B2B distribution

Wesco International experienced a 45% increase in their Q2 data center sales, driven by growing demand for AI infrastructure. This rise indicates a shift in B2B distribution as businesses prioritize digital sales channels and adapt to emerging AI trends.

  • 01Wesco International's data center sales increased by 45% in Q2 due to AI infrastructure demand.
  • 02The growing AI sector is reshaping B2B distribution by emphasizing digital sales channels.

Aug 12, 2026

74% of enterprises run AI in production, but half can't prove it pays off

74% of enterprises run AI in production, but half can't prove it pays off

A significant majority of enterprises have implemented AI in their operations, but a large portion struggles to demonstrate its financial benefits. This situation points to challenges like unclear return on investment, over-reliance on vendors, and increased data center demands as critical issues in the current market landscape.

  • 0174% of enterprises have AI in production.
  • 02Half of these enterprises cannot prove the return on investment of their AI initiatives.
  • 03Vendor dependency and data-center infrastructure are key challenges with AI implementation.

Aug 12, 2026

U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

U.S. B2B tech spending hit $35.3 billion in H1 2026, with cloud leading at 15% growth

U.S. B2B technology spending reached $35.3 billion in the first half of 2026, with a 10% year-over-year increase in reseller revenue. Cloud technology saw the highest growth among all segments, with a 15% increase. Circana's report highlights the significant role of cloud virtualization and agility in B2B tech spending.

  • 01U.S. B2B tech spending hit $35.3 billion in the first half of 2026.
  • 02Cloud technology led growth with a 15% increase.
  • 03Reseller revenue increased by 10% year over year.

Aug 12, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Ben Thomas
Ben Thomas

Head of Pro AV

MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512