Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

What Increased Video Demand Means For IT and AV

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future? On…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Ben Thomas · AvixaDevice ManagementEpiphan VideoIt
Share

Key takeaways

01

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic.

02

The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day.

03

How are IT and AV companies handling this demand and what are they doing to prepare for the future?

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future?

On the newest episode of the Signal Flow by AVIXA, host Ben Thomas sits down with George Herbert, Customer Support with Epiphan, about the steady increase in demand on network connectivity. The two discuss…

  • Why the line between AV and IT is blurred and why it’s important to understand the common goal between the two
  • How technology and network use has continued to increase since the massive spike during the height of the pandemic
  • What the demand on network infrastructure means for the future of device management

“Our goal, in everything we do, is we want to try to help tear down some of those traditional barriers that have made broadcast difficult in some ways and make sure that everybody at all markets, at all levels has access to really high-quality video and audio for whatever it is that they need to do,” said Herbert.

Herbert has been in the tech world for nearly twenty years. Prior to his role with Epiphan, Herbert worked as a Tech Manager for RB Computing Inc. He earned the ESET Cyber Security Awareness Training Certificate in October 2022.

About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

QCi splits its CRO role in two, hiring Susan Hunt to run revenue as Pouya Dianat moves to a new chief product officer seat

Quantum Computing Inc. has appointed Susan Hunt as Chief Revenue Officer and Pouya Dianat as Chief Product Officer. This organizational change reflects a strategic focus on distinguishing sales from product development to enhance operational effectiveness.

  • 01Quantum Computing Inc. has separated its CRO role into two positions: Chief Revenue Officer and Chief Product Officer.
  • 02Susan Hunt will focus on driving revenue as the newly appointed Chief Revenue Officer.
  • 03Pouya Dianat will lead product development and innovation as the Chief Product Officer.

Aug 3, 2026

Agentic AI is rewriting the rules of B2B sourcing, and Alibaba's Accio is the latest proof

Agentic AI is rewriting the rules of B2B sourcing, and Alibaba's Accio is the latest proof

Alibaba's Accio platform incorporates autonomous sourcing agents to enhance B2B ecommerce. The platform exemplifies the influence of agentic AI on cross-border trade. Emerging competitors like Sazo are also using agentic AI technologies in this space.

  • 01Alibaba's Accio platform features autonomous sourcing agents to boost efficiencies in B2B ecommerce.
  • 02Agentic AI is becoming a transformative force in cross-border B2B trade.
  • 03New players like Sazo are adopting agentic AI to compete in the market.

Aug 3, 2026

Anthropic's $47B run rate, Google's AlphaEvolve GA, and Netflix's GenPage signal enterprise AI is entering a new operational phase

Anthropic's $47B run rate, Google's AlphaEvolve GA, and Netflix's GenPage signal enterprise AI is entering a new operational phase

Recent developments in AI indicate that enterprise adoption is progressing beyond experimentation to infrastructure-level commitments. This shift is characterized by significant financial implications, as seen in the activities of leading companies like Anthropic, Google, and Netflix. These companies are advancing AI applications to enhance operational phases.

  • 01Enterprise adoption of AI is moving beyond experimentation into critical infrastructure investments.
  • 02Anthropic, Google, and Netflix are making notable advancements in their AI capabilities.
  • 03These developments have significant financial implications for the companies involved.

Aug 3, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Ben Thomas
Ben Thomas

Head of Pro AV

MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512