Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

What Increased Video Demand Means For IT and AV

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future? On…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Ben Thomas · AvixaDevice ManagementEpiphan VideoIt
Share

Key takeaways

01

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic.

02

The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day.

03

How are IT and AV companies handling this demand and what are they doing to prepare for the future?

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future?

On the newest episode of the Signal Flow by AVIXA, host Ben Thomas sits down with George Herbert, Customer Support with Epiphan, about the steady increase in demand on network connectivity. The two discuss…

  • Why the line between AV and IT is blurred and why it’s important to understand the common goal between the two
  • How technology and network use has continued to increase since the massive spike during the height of the pandemic
  • What the demand on network infrastructure means for the future of device management

“Our goal, in everything we do, is we want to try to help tear down some of those traditional barriers that have made broadcast difficult in some ways and make sure that everybody at all markets, at all levels has access to really high-quality video and audio for whatever it is that they need to do,” said Herbert.

Herbert has been in the tech world for nearly twenty years. Prior to his role with Epiphan, Herbert worked as a Tech Manager for RB Computing Inc. He earned the ESET Cyber Security Awareness Training Certificate in October 2022.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Google’s expanded Marvell deal turns custom chips into a whole data center build

Google’s expanded Marvell deal turns custom chips into a whole data center build

Google has expanded its partnership with Marvell to include not only TPUs but also NICs, storage, and memory controllers. This move turns 'custom silicon' into a comprehensive procurement and platform decision for building data centers. The agreement highlights the growing demand for specialized components in cloud computing infrastructure.

  • 01Google's deal with Marvell now includes NICs, storage, and memory controllers.
  • 02Custom silicon is becoming integral to the procurement strategy in data centers.
  • 03The partnership reflects increased demand for tailored cloud computing solutions.

Aug 29, 2026

Sivers’ $1.2B pipeline has photonics and RF programs slated for 2027 production

Sivers’ $1.2B pipeline has photonics and RF programs slated for 2027 production

Sivers is moving from non-recurring engineering (NRE) work to production ramps with plans for photonics and RF programs slated for production by 2027, indicating a strategic shift in business focus. This change signals operators to finalize their packaging, test, and supply chain arrangements to align with Sivers' production timeline.

  • 01Sivers plans to transition from NRE work to product ramp-up by 2027.
  • 02Photonics and RF programs are a key focus in Sivers’ $1.2 billion pipeline.
  • 03Operators are advised to secure their packaging, testing, and supply arrangements now.

Aug 29, 2026

AI projects now start with hiring and fiber, not models

AI projects now start with hiring and fiber, not models

Recent developments in AI projects emphasize the importance of execution capability, highlighted by partnerships such as SSA’s AI RFI, New York's IBM enterprise agreement, and Zayo's collaboration with Corning Fiber. These collaborations underscore the necessity of foundational infrastructure, like hiring skilled personnel and establishing robust fiber networks, as prerequisites for effective AI model deployments. The shift indicates a focus on operational readiness and infrastructure as critical components in the successful implementation of AI technologies.

  • 01Infrastructure and skilled workforce are now crucial starting points for AI projects, more so than model development.
  • 02Collaboration with established technology and infrastructure providers is pivotal for effective AI execution.
  • 03Execution capability is increasingly seen as a constraint in AI initiatives, with companies prioritizing operational readiness.

Aug 28, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Ben Thomas
Ben Thomas

Head of Pro AV

MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512