Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

What Increased Video Demand Means For IT and AV

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future? On…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Ben Thomas · AvixaDevice ManagementEpiphan VideoIt
Share

Key takeaways

01

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic.

02

The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day.

03

How are IT and AV companies handling this demand and what are they doing to prepare for the future?

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

Internet connectivity was an essential ingredient that helped many industries continue operating throughout the pandemic. The internet traffic boom that resulted from work-from-home policies increased demand on network connectivity that still remains to this day. How are IT and AV companies handling this demand and what are they doing to prepare for the future?

On the newest episode of the Signal Flow by AVIXA, host Ben Thomas sits down with George Herbert, Customer Support with Epiphan, about the steady increase in demand on network connectivity. The two discuss…

  • Why the line between AV and IT is blurred and why it’s important to understand the common goal between the two
  • How technology and network use has continued to increase since the massive spike during the height of the pandemic
  • What the demand on network infrastructure means for the future of device management

“Our goal, in everything we do, is we want to try to help tear down some of those traditional barriers that have made broadcast difficult in some ways and make sure that everybody at all markets, at all levels has access to really high-quality video and audio for whatever it is that they need to do,” said Herbert.

Herbert has been in the tech world for nearly twenty years. Prior to his role with Epiphan, Herbert worked as a Tech Manager for RB Computing Inc. He earned the ESET Cyber Security Awareness Training Certificate in October 2022.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI could raise enterprise IT costs by as much as 75% in less than a decade

AI could raise enterprise IT costs by as much as 75% in less than a decade

Bain & Company projects AI could raise enterprise IT costs by as much as 75% in less than a decade. Procurement and IT teams will feel it first. The impact shows up in vendor contracts, capacity planning, and governance workflows.

  • 01A 75% IT cost lift is no longer a scare number, it is becoming a budgeting baseline once security, data movement, and talent are counted (Bain via CIO Dive).
  • 02For firms standardizing on AI agents, contract language is shifting toward reliability and control artifacts, not model brand names (KPMG certification coverage via CIO Dive).
  • 03Infrastructure availability is turning into a scheduling problem, not a procurement event, with Dell citing a $95B AI backlog that can push deployments into future quarters (CIO).

Sep 5, 2026

CDK puts its built-in CDP inside dealership workflows, not behind another login

CDK puts its built-in CDP inside dealership workflows, not behind another login

CDK launched a built-in customer data platform for its Dealership Xperience platform ahead of NADA Show 2026. It unifies data across systems into a single profile with AI summaries inside existing workflows. No extra login.

  • 01CDK is betting a CDP that ships inside the dealer platform shifts the “customer 360” problem from data ingestion to adoption where advisors and sales reps already work.
  • 02CDK’s promise of benchmarks and metrics (lease loyalty, months between repair orders) makes CDP value easier to verify, if dealers align definitions and data-quality rules first.
  • 03For groups planning Open API integrations, if the CDP becomes where identity is resolved, integration specs shift from “move data” to policy work: match rules, householding, and record permissions.

Sep 5, 2026

Dell’s $95B AI backlog is turning AI rollouts into a delivery-date problem

Dell has a reported $95B AI backlog. AI infrastructure lead times are still a gating factor in 2026. Bain & Co. analysis, reported by CIO Dive, expects higher IT costs, while pricing shifts and on-prem moves are changing procurement playbooks.

  • 01A vendor’s backlog number is becoming a planning input, it indicates when AI timelines are gated by physical delivery, not approvals.
  • 02Outcome-based AI pricing sounds like savings, but it shifts risk into defining outcomes, metering how they are measured, and vendor governance.
  • 03The return to private cloud and on-prem for some AI workloads suggests facilities power, rack space, and supply contracts belong in AI roadmaps early.

Sep 5, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Ben Thomas
Ben Thomas

Head of Pro AV

MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512