Articles by author: Shannon Maverick

Parents Are the New Customer in EdTech

Earlier this year, Marcus Kingsley joined SchoolStatus, the K12 edtech company that harnesses student data insight to power teacher conversations. According to company Read more

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How Did Rural Hospitals Expand, Even During a Pandemic?
April 16, 2021
The challenges healthcare executives and administrators face are constantly changing. Host Kevin Stevenson talks with the heroes behind the heroes that are enabling hospitals, urgent care centers and telemedicine Read more
Sanitation Practices That We Will Stick With After COVID
April 16, 2021
The initial response to COVID saw a massive increase in the use of disinfectants across a wide spectrum of operations, everything from retail, transportation, hospitality, and healthcare to gymnasiums Read more
Seeing, Moving, Tracking: An Introduction to RTLS Solutions and the Visibility They Provide
April 15, 2021
  Seeing, Moving, Tracking is a new podcast by Redpoint Positioning that will bring insights across the warehousing, industrial management and operations world. The show will feature trends, technologies, Read more
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How Your Personal Brand is Your Ticket To Success
April 14, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Your Brand is Only as Good as Your Marketing Team
April 7, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
How to Launch Products in a Virtual World
February 3, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Your B2B Buyer is a Consumer: Why Brand Matters
January 6, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Legacy Brands Become Modern Communicators
December 16, 2020
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Why Marketing is the True Driver of Sales Enablement
December 9, 2020
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Marketing as a Citizen of the Community
December 3, 2020
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
How Sales Can Leverage Educational Content to Build Relationships
September 10, 2020
  Most B2B businesses have adopted content marketing strategies, delivering relevant content to audiences to drive interest and leads. A pillar of that content is that it’s Read more
The Evolution of In-Class Technology: Maverick of Marketing
February 24, 2020
  Welcome to the Maverick of Marketing Radio Show! On this week’s episode, host Shannon Maverick was joined by Voice of B2B Daniel Litwin for a discussion the latest news stories, including Read more