Articles by author: Shannon Maverick

Will Car Makers Shifting to EV Production Create More Jobs?

EV Production and Factory
  Keypoints: The car market industry is primed for a major shift to EV production. Volkswagen CEO Herbert Diess warns his company could lose 30,000 jobs if they Read more

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People at Health Clubs
Putting the Member First: Devising New Strategies for Health Clubs to Thrive
October 15, 2021
  Key Points: ABC Fitness Solutions serves over 8,000 health clubs in North America ABC Fitness Solutions had to monitor each of their client's state, city and county gym and fitness center Read more
AV Marketers
Should AV Marketers Treat Content Creators as Prosumers or Professionals?
October 15, 2021
  Key Points: 40% of people worldwide identify as content creators according to Shure and Futuresource. 40 million people are creating audio-only content like podcasts or music. Creators Read more
A Woman Seen Trip Stacking
Is “Trip Stacking” Fall’s Biggest Travel Trend?
October 15, 2021
  Key Points: Trip stacking is when travelers plan multiple trips in case one of them gets canceled due to the pandemic. Trip stacking can be a dangerous trend for small companies who can't Read more
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Maverick of Marketing: How B2B Marketers Can Validate Asking for More Budget
September 16, 2021
   With the 2022 budget season heating up, Shannon Maverick, host of Maverick of Marketing, talked to an expert in marketing about his take on how marketers can validate Read more
Supporting the Safe, Effective and Efficient Use of UV-C Disinfection in Healthcare and Beyond
June 25, 2021
 UV-C light has been part of disinfection processes in healthcare settings for some time. Now, it’s becoming an essential tool in other environments as a safe and fast way to kill Read more
Deep Dive Into Omnichannel Marketing: Maverick of Marketing
June 25, 2021
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On Read more
How Your Personal Brand is Your Ticket To Success
April 14, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Your Brand is Only as Good as Your Marketing Team
April 7, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
How to Launch Products in a Virtual World
February 3, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Your B2B Buyer is a Consumer: Why Brand Matters
January 6, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Legacy Brands Become Modern Communicators
December 16, 2020
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Why Marketing is the True Driver of Sales Enablement
December 9, 2020
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more