Skip to content
‹ Back to IndustriesProfessional AV

4 Can’t-Miss Events at ISE 2020

Integrated Systems Europe, or ISE, is upon us – on Feb. 11, the 2020 edition of the world’s leading AV and systems integration show will kick off its last hoorah in Amsterdam. The 2020 show is expected to be the event’s largest ever, building on a 2019 event that saw more than 1,300 exhibitors and…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Pro AV Today on MarketScale.

·
Share
4 Can’t-Miss Events at ISE 2020

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Integrated Systems Europe, or ISE, is upon us – on Feb. 11, the 2020 edition of the world’s leading AV and systems integration show will kick off its last hoorah in Amsterdam.

The 2020 show is expected to be the event’s largest ever, building on a 2019 event that saw more than 1,300 exhibitors and over 81,000 visitors converge on RAI Amsterdam to take in the latest and greatest in AV.

It goes without saying that ISE is a can’t-miss event – but what elements of this year’s show make for must-sees in their own right?

Let’s dive into four of the biggest events of ISE 2020.

  1. Hospitality Tech Summit by HTNG

Offering attendees an insider look at how the hotel industry is embracing the latest AV innovations, the Hospitality Tech Summit will feature expert panel discussions, actionable market research findings, and informative case studies designed to illuminate best practices.

Hospitality Technology Next Generation (HTNG) will mark its second year presenting at ISE, and the event will see more than a dozen speakers share their unique insights on the future of the hotel industry.

2. AVIXA Higher Education AV Conference

The role of technology in education is constantly increasing, and for good reason – today’s innovations have opened up an entirely new frontier for education professionals, allowing them to serve students in ways that were previously left to the realm of imagination.

To that end, the AVIXA presentation will focus in on how AV technologies can best be leveraged to support the continued enhancement of the education process.

This year’s theme is aimed at accounting for the experiences of the entire spectrum of people that call the education industry home, offering a unique look at how collaboration and technology can bring the industry’s participants even closer.

3. Control Rooms Summit

As technology and its capabilities and implications ramp up, the use of control rooms – of which there are estimated to be more than 250,000 in the world, today – is expanding beyond its traditional arena.

In short, that means the legacy industries of public safety, transportation and utilities are being joined by new players like telecommunications, aerospace, data centers, and more in utilizing these critical spaces.

This ISE 2020 presentation will highlight the ever-more-multifunctional nature of modern control rooms, taking a long look at how that complexity both presents challenges and, with the right tools, helps operators overcome them.

4. Elicium Projection Mapping

Perhaps no ISE show or installation best exhibits the show’s forward-looking nature better than 2020’s Elicium Projection Mapping.

Located on the RAI Amsterdam’s Elicium complex, the projection mapping will allow content to be molded to the very shape of the front façade, itself, providing a jaw-dropping look at the capabilities of modern AV installations.

To learn more about ISE 2020, visit https://www.iseurope.org/.

–

For the latest Pro AV thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Click here to watch the latest episode of MarketScale’s newest Pro AV reality series, The Install.

Pro AV Today

Part of this channel

Pro AV Today

Pro AV news, trends, and expert voices for the AV industry

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

How Bose Professional's 3.5 kg MA3 aims sound away from echoey ceilings

Bose Professional launched the MA3 Micro Array, a passive modular speaker whose 3.5 kg boxes are angled to keep sound off echoey ceilings. Coverage control moves into the integrator's design. Splay angles, amplifier choice and a recommended 70 Hz high-pass filter decide results in houses of worship, classrooms and corporate rooms.

  • 01Each MA3 module covers just 5° vertically, so the angles set between boxes become the main control for keeping sound off reflective ceilings in reverberant rooms.
  • 02For a head-to-head spec review, ask for high-frequency vertical off-axis data: the MA3 and Martin Audio O-Line share 100° × 5° nominal coverage but use very different tweeter designs.

Nov 11, 2026

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA's Meeting Room as a Service brings room design, procurement, monitoring, support, refresh and recycling together under one model. Its Aon project in Brazil tripled videoconferencing capacity and lifted client meetings 50% over two years.

  • 01When a room fails, people tend to move rather than report it, so service desk tickets often miss the rooms that are actually broken. Centralized monitoring targets that gap.
  • 02Aon’s Brazil project tripled videoconferencing capacity and raised client meetings 50% over two years. It’s a vendor-reported reference point buyers can use when asking providers for comparable results.
  • 03The case for one lifecycle contract is strongest where each country picked its own vendors and integrators. A company that only needs utilization data can buy room analytics software without handing over the whole lifecycle.

Nov 11, 2026

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA hands the CEO job to Informa tech events chief Marco Pardi

AVIXA named Marco Pardi, President of the Tech Events portfolio at Informa, as CEO starting January 1, 2027. He succeeds David Labuskes. Pardi's background running IT shows suggests AV's overlap with IT will keep getting attention, though AVIXA has not committed to that. Watch AVIXA's 2027 show calendar and course catalog.

  • 01AVIXA's events and learning audiences overlap with incoming CEO Marco Pardi's experience; audience counts alone do not explain the board's priorities.
  • 02One read on the hire is whether IT-crossover training like Glass to Glass expands under Pardi.

Nov 5, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512