4 Can’t-Miss Events at ISE 2020

Integrated Systems Europe, or ISE, is upon us – on Feb. 11, the 2020 edition of the world’s leading AV and systems integration show will kick off its last hoorah in Amsterdam.

The 2020 show is expected to be the event’s largest ever, building on a 2019 event that saw more than 1,300 exhibitors and over 81,000 visitors converge on RAI Amsterdam to take in the latest and greatest in AV.

It goes without saying that ISE is a can’t-miss event – but what elements of this year’s show make for must-sees in their own right?

Let’s dive into four of the biggest events of ISE 2020.

  1. Hospitality Tech Summit by HTNG

Offering attendees an insider look at how the hotel industry is embracing the latest AV innovations, the Hospitality Tech Summit will feature expert panel discussions, actionable market research findings, and informative case studies designed to illuminate best practices.

Hospitality Technology Next Generation (HTNG) will mark its second year presenting at ISE, and the event will see more than a dozen speakers share their unique insights on the future of the hotel industry.

2. AVIXA Higher Education AV Conference

The role of technology in education is constantly increasing, and for good reason – today’s innovations have opened up an entirely new frontier for education professionals, allowing them to serve students in ways that were previously left to the realm of imagination.

To that end, the AVIXA presentation will focus in on how AV technologies can best be leveraged to support the continued enhancement of the education process.

This year’s theme is aimed at accounting for the experiences of the entire spectrum of people that call the education industry home, offering a unique look at how collaboration and technology can bring the industry’s participants even closer.

3. Control Rooms Summit

As technology and its capabilities and implications ramp up, the use of control rooms – of which there are estimated to be more than 250,000 in the world, today – is expanding beyond its traditional arena.

In short, that means the legacy industries of public safety, transportation and utilities are being joined by new players like telecommunications, aerospace, data centers, and more in utilizing these critical spaces.

This ISE 2020 presentation will highlight the ever-more-multifunctional nature of modern control rooms, taking a long look at how that complexity both presents challenges and, with the right tools, helps operators overcome them.

4. Elicium Projection Mapping

Perhaps no ISE show or installation best exhibits the show’s forward-looking nature better than 2020’s Elicium Projection Mapping.

Located on the RAI Amsterdam’s Elicium complex, the projection mapping will allow content to be molded to the very shape of the front façade, itself, providing a jaw-dropping look at the capabilities of modern AV installations.

To learn more about ISE 2020, visit https://www.iseurope.org/.

For the latest Pro AV thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Click here to watch the latest episode of MarketScale’s newest Pro AV reality series, The Install.

Follow us on social media for the latest updates in B2B!

Image

Latest

Higher Education
From Measuring Memory to Measuring Thinking: How Simulation-Based Learning Could Reshape Higher Education
June 15, 2026

As artificial intelligence continues reshaping the workforce, higher education faces growing pressure to demonstrate its value beyond content mastery. According to the World Economic Forum’s Future of Jobs Report, employers expect 39% of workers’ core skills to change or become outdated by 2030, while 69% identify analytical thinking as the most essential workforce skill. As…

Read More
safer HVAC chemicals
The Future of the Trades Depends on Mentorship and Industry Veterans Passing Down the Craft
June 15, 2026

Across the United States, industries are grappling with a skilled labor shortage. According to industry research, millions of trade jobs are expected to go unfilled in the coming years as experienced workers retire faster than new ones enter the field. At the same time, trade school enrollment has steadily increased. The conversation around skilled trades—once…

Read More
outlet
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience
June 15, 2026

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers more reasons to visit, outlet…

Read More
career
How Relationships Build a Career, Deepen Service and Define Purpose
June 10, 2026

In a workplace still shaped by hybrid schedules, remote communication and shifting expectations around professional growth, relationships have become more than a soft skill — they are a career advantage. Gallup’s latest workplace reporting shows that global employee engagement has fallen to 20%, reflecting a broader challenge for organizations trying to keep people connected,…

Read More