4 Can’t-Miss Events at ISE 2020

Integrated Systems Europe, or ISE, is upon us – on Feb. 11, the 2020 edition of the world’s leading AV and systems integration show will kick off its last hoorah in Amsterdam.

The 2020 show is expected to be the event’s largest ever, building on a 2019 event that saw more than 1,300 exhibitors and over 81,000 visitors converge on RAI Amsterdam to take in the latest and greatest in AV.

It goes without saying that ISE is a can’t-miss event – but what elements of this year’s show make for must-sees in their own right?

Let’s dive into four of the biggest events of ISE 2020.

  1. Hospitality Tech Summit by HTNG

Offering attendees an insider look at how the hotel industry is embracing the latest AV innovations, the Hospitality Tech Summit will feature expert panel discussions, actionable market research findings, and informative case studies designed to illuminate best practices.

Hospitality Technology Next Generation (HTNG) will mark its second year presenting at ISE, and the event will see more than a dozen speakers share their unique insights on the future of the hotel industry.

2. AVIXA Higher Education AV Conference

The role of technology in education is constantly increasing, and for good reason – today’s innovations have opened up an entirely new frontier for education professionals, allowing them to serve students in ways that were previously left to the realm of imagination.

To that end, the AVIXA presentation will focus in on how AV technologies can best be leveraged to support the continued enhancement of the education process.

This year’s theme is aimed at accounting for the experiences of the entire spectrum of people that call the education industry home, offering a unique look at how collaboration and technology can bring the industry’s participants even closer.

3. Control Rooms Summit

As technology and its capabilities and implications ramp up, the use of control rooms – of which there are estimated to be more than 250,000 in the world, today – is expanding beyond its traditional arena.

In short, that means the legacy industries of public safety, transportation and utilities are being joined by new players like telecommunications, aerospace, data centers, and more in utilizing these critical spaces.

This ISE 2020 presentation will highlight the ever-more-multifunctional nature of modern control rooms, taking a long look at how that complexity both presents challenges and, with the right tools, helps operators overcome them.

4. Elicium Projection Mapping

Perhaps no ISE show or installation best exhibits the show’s forward-looking nature better than 2020’s Elicium Projection Mapping.

Located on the RAI Amsterdam’s Elicium complex, the projection mapping will allow content to be molded to the very shape of the front façade, itself, providing a jaw-dropping look at the capabilities of modern AV installations.

To learn more about ISE 2020, visit https://www.iseurope.org/.

For the latest Pro AV thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Click here to watch the latest episode of MarketScale’s newest Pro AV reality series, The Install.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Cross-Team Collaboration Becomes the Difference Between Failure and Recovery
January 29, 2026

In modern software organizations, success is often measured by what happens when carefully laid plans suddenly unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-risk moments where even a small oversight can threaten months of work. When failures strike at these critical junctures, teams are forced to move beyond playbooks and into…

Read More
salesforce
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More