4 Can’t-Miss Events at ISE 2020

Integrated Systems Europe, or ISE, is upon us – on Feb. 11, the 2020 edition of the world’s leading AV and systems integration show will kick off its last hoorah in Amsterdam.

The 2020 show is expected to be the event’s largest ever, building on a 2019 event that saw more than 1,300 exhibitors and over 81,000 visitors converge on RAI Amsterdam to take in the latest and greatest in AV.

It goes without saying that ISE is a can’t-miss event – but what elements of this year’s show make for must-sees in their own right?

Let’s dive into four of the biggest events of ISE 2020.

  1. Hospitality Tech Summit by HTNG

Offering attendees an insider look at how the hotel industry is embracing the latest AV innovations, the Hospitality Tech Summit will feature expert panel discussions, actionable market research findings, and informative case studies designed to illuminate best practices.

Hospitality Technology Next Generation (HTNG) will mark its second year presenting at ISE, and the event will see more than a dozen speakers share their unique insights on the future of the hotel industry.

2. AVIXA Higher Education AV Conference

The role of technology in education is constantly increasing, and for good reason – today’s innovations have opened up an entirely new frontier for education professionals, allowing them to serve students in ways that were previously left to the realm of imagination.

To that end, the AVIXA presentation will focus in on how AV technologies can best be leveraged to support the continued enhancement of the education process.

This year’s theme is aimed at accounting for the experiences of the entire spectrum of people that call the education industry home, offering a unique look at how collaboration and technology can bring the industry’s participants even closer.

3. Control Rooms Summit

As technology and its capabilities and implications ramp up, the use of control rooms – of which there are estimated to be more than 250,000 in the world, today – is expanding beyond its traditional arena.

In short, that means the legacy industries of public safety, transportation and utilities are being joined by new players like telecommunications, aerospace, data centers, and more in utilizing these critical spaces.

This ISE 2020 presentation will highlight the ever-more-multifunctional nature of modern control rooms, taking a long look at how that complexity both presents challenges and, with the right tools, helps operators overcome them.

4. Elicium Projection Mapping

Perhaps no ISE show or installation best exhibits the show’s forward-looking nature better than 2020’s Elicium Projection Mapping.

Located on the RAI Amsterdam’s Elicium complex, the projection mapping will allow content to be molded to the very shape of the front façade, itself, providing a jaw-dropping look at the capabilities of modern AV installations.

To learn more about ISE 2020, visit https://www.iseurope.org/.

For the latest Pro AV thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Click here to watch the latest episode of MarketScale’s newest Pro AV reality series, The Install.

Follow us on social media for the latest updates in B2B!

Image

Latest

farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More