Kai: Finally an AI Solution for Enrollment Teams to Create Connection, Not Just Mine Data!
Enrollment teams in higher education face mounting pressure with limited budgets and stretched staff, and many AI tools add complexity rather than relief. This piece introduces Kai as an AI solution designed to help enrollment teams build genuine student connections rather than simply aggregate data. The focus is on practical, human-centered AI that supports recruitment and retention outcomes.
This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.
Promoted content from signals in higher ed on MarketScale.
Key takeaways
AI in higher education enrollment often adds complexity rather than solving core staffing and budget challenges.
Kai is positioned as an AI tool built specifically to help enrollment teams foster meaningful student connections.
The solution aims to reduce the operational burden on teams while improving recruitment and retention effectiveness.
Get featured
Want to get featured in MarketScale Education Technology?
Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.
Artificial intelligence has become the buzzword of the moment in higher education, but for many enrollment teams, it often feels like just another layer of complexity on top of an already demanding job. Budgets are tight, teams are stretched thin, and the pressure to recruit and retain students has never been greater. What leaders are really asking now is whether AI can move past the hype and actually help them do what matters most—build real, human connections with students. After all, research shows that a student’s sense of belonging is one of the strongest predictors of retention, yet most tools on the market still prioritize mining data over nurturing relationships.
Can AI actually help enrollment teams create meaningful human connections, rather than simply adding to technology fatigue?
Welcome to signals in higher ed. In the latest episode, host Darin Francis sits down with Tim Brandt and Lungile Tshuma, co-founders of Kai, to explore how their solution is reframing the role of AI in higher education. Together, they unpack how Kai Nurture is designed to give enrollment leaders more time back, amplify human voices rather than replace them, and build belonging as the foundation for lifelong learning.
The main topics of discussion…
- Kai as a relationship-nurturing system: Rather than functioning as another CRM, Kai Nurture integrates with existing systems to surface only the most actionable insights, allowing recruiters and counselors to focus on authentic engagement.
- Efficiency with humanity: Enrollment leaders and frontline recruiters benefit from a tool that clears away data “noise” and prioritizes proactive student engagement, ultimately strengthening yield and retention.
- AI that amplifies, not replaces: The founders believe that higher ed should adopt AI to support human connection, not substitute for it—using technology that “disappears” into the background while enabling better relationships.
Tim Brandt is the Co-Founder of Kai, where he focuses on transforming the higher education enrollment experience through technology that fosters student belonging. He previously served in corporate strategy and innovation roles at Cognizant, bringing expertise in strategic growth, consulting, and cross-industry problem solving. With a background in biomedical engineering and experience in medical device research and entrepreneurship, he combines technical depth with business acumen to build impactful solutions in education.
Lungile Tshuma is the CEO and Co-Founder of Kai, where he is leading efforts to transform higher education by reimagining the enrollment experience and fostering student belonging from day one. He brings experience as a Senior Consultant at World Wide Technology and as a business development advisor in Africa-focused investment strategy, combining expertise in growth, consulting, and technology. A former international rugby player for Zimbabwe, he has also worked in leadership training and culture development, giving him a unique background in both team-building and organizational transformation.
Article written by MarketScale.
Part of this channel
signals in higher ed
Proven outcomes in higher education, from the people who achieved them.
Your experts belong here
Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.
Procurement teams read long before they ever call, and your implementers get to answer their questions first.
About the author
With 20 years of experience at the intersection of higher education and edtech, Darin Francis brings a wealth of knowledge and a deep passion for driving meaningful change in the sector. Having led teams, crafted go-to-market (GTM) strategies, and worked closely with institutions, Darin is uniquely positioned to help edtech companies navigate the complexities of U.S. and Canadian higher education. Darin Francis, based in Detroit, MI, US, is currently a Managing Partner and CEO at Harbinger Lane Consulting.
