Skip to content
‹ Back to IndustriesEducation Technology

Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity

This episode of Signals in Higher Ed examines how institutions are rethinking the connection between learning and work amid pressure to prove career outcomes. Featuring insights from Strada Education, it explores the role of work-based learning and career coaching in closing the gap between postsecondary education and employer needs. The conversation addresses skills gaps, ROI concerns, and state-level demands for stronger workforce alignment.

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from signals in higher ed on MarketScale.

By Darin Francis · · Career CoachingDr. Melissa LeavittExperiential LearningKevin Grubb
Share

Key takeaways

01

Higher education institutions are under growing pressure to demonstrate tangible career outcomes for students.

02

Work-based learning and structured career coaching are emerging as key strategies for bridging the education-to-employment gap.

03

Strada Education's research and programs highlight how intentional advising can improve outcomes, especially for underserved students.

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and workforce needs. Research shows that students who participate in paid internships and other structured work-based learning experiences are more likely to secure employment and earn higher wages—yet access to these opportunities remains uneven.

So how can colleges and universities scale work-based learning and career coaching in ways that are equitable, sustainable, and truly impactful for students?

That question is at the heart of this episode of Signals in Higher Ed, hosted by Darin Francis. Francis is joined by Dr. Melissa Leavitt and Kevin Grubb of the Strada Education Foundation in a conversation about how career guidance and work-based learning can work together to transform the student experience. Drawing on research, policy insights, and on-the-ground institutional partnerships, the discussion examines what it takes to move from isolated programs to systemic change.

Top insights from the talk…

  • How career coaching and work-based learning reinforce one another to improve student access, decision-making, and outcomes.
  • Why paid, high-quality work-based learning experiences are critical for equity and long-term earnings.
  • The role of states, systems, and employer partnerships in scaling career-connected education.

Dr. Melissa Leavitt is the Vice President of Postsecondary Education at the Strada Education Foundation and a seasoned social impact leader known for applying systems-level strategy to improve education-to-career outcomes. Her career spans higher education, philanthropy, and research, with deep expertise in program development, labor-market and postsecondary research, grantmaking, and cross-sector collaboration, including leading multi-year strategies and multi-million-dollar initiatives. A prolific researcher and communicator, she has authored major national reports, delivered dozens of executive-level presentations, and built research-driven thought leadership that influences policy, institutional practice, and workforce alignment.

Kevin Grubb is the Vice President of Work-Based Learning at the Strada Education Foundation and a nationally recognized leader in career development, institutional change, and employer partnership strategy. Formerly the inaugural Chief Career Officer at Villanova University, he designed and scaled innovative career pathways and employer engagement models that have shaped national conversations on workforce readiness and student outcomes. A Professional Certified Coach and longtime consultant, Grubb brings deep expertise in executive coaching, organizational change, and equity-centered work-based learning systems that expand access to high-quality career opportunities for all learners.

Article written by MarketScale.

signals in higher ed

Part of this channel

signals in higher ed

Proven outcomes in higher education, from the people who achieved them.

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Darin Francis
Darin FrancisManaging Partner & CEO

With 20 years of experience at the intersection of higher education and edtech, Darin Francis brings a wealth of knowledge and a deep passion for driving meaningful change in the sector. Having led teams, crafted go-to-market (GTM) strategies, and worked closely with institutions, Darin is uniquely positioned to help edtech companies navigate the complexities of U.S. and Canadian higher education. Darin Francis, based in Detroit, MI, US, is currently a Managing Partner and CEO at Harbinger Lane Consulting.

B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

AI didn't break integrity, it exposed credentialism

AI didn't break integrity, it exposed credentialism

Phil Hill argues AI is exposing a preexisting higher-ed flaw: institutions built around credentials rather than demonstrated learning. In his view, better cheating detection won’t solve it; schools need clearer assessment of what students can actually do, drawing on competency-based education, authentic assessment, and frameworks like the University of Sydney’s two-stream model for AI-allowed and AI-excluded work.

  • 01Credentialism—treating the credential as the goal rather than evidence of learning—creates incentives for shortcuts that existed before AI; students pursue credentials as boxes to check rather than milestones in learning.
  • 02States like Michigan and Texas are redefining postsecondary credentials to include skill certificates alongside degrees, but broader definitions only matter if assessment measures actual learning, not just completion.
  • 03Hill’s three learning-centered models include competency-based education, authentic assessment, and the University of Sydney’s two-stream assessment framework.

Oct 6, 2026

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

About the Experts

Darin Francis
Darin Francis

Host, Signals in Higher Ed

Darin Francis is the host of the Signals in Higher Ed podcast, which focuses on trends, technology, and innovation in postsecondary education. He covers topics ranging from workforce alignment and career outcomes to institutional strategy and edtech adoption. His work centers on helping higher education leaders navigate a rapidly changing landscape.

SE
Strada Education

Organization

Strada Education

Strada Education is a nonprofit organization focused on strengthening pathways between education and employment. It invests in research, advocacy, and programs that help individuals — particularly those from underserved communities — connect postsecondary credentials to meaningful careers.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512