Redesigning Entertainment Venues for the Future

MarketScale
MarketScale
Aug 10, 2020
Buro Happold design Matthew Birchall Podcast safety Salary Capped social distancing Stadium Stadium Design Tyler Kern Podcast

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

Powered by RedCircle

Not Designed For This

When an architect sits down to design the next great stadium, they are thinking of how to unite the athletes with the fans. It is not an accident that teams are named after cities and regions, and the very idea of going to a game is a communal experience and a way to feel closer with the people who bleed your team’s colors. Successful stadium design highlights this togetherness.

As we pull out of the COVID-19 quarantine, mass gatherings have a different connotation. A stadium that was designed for mobility and ease of navigating now poses a potential threat. Tyler Kern sat down with Matthew Birchall of Buro Happold to discuss how they are running people-flow modeling to help balance new occupancy needs with business imperatives.

New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More
virtual physical therapy
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026

Virtual care is no longer an experiment—it’s a structural shift in healthcare. Telehealth usage remains significantly higher than pre-2020 levels, and providers across disciplines are rethinking how to deliver higher-quality outcomes without the overhead and insurance constraints of traditional clinics. Meanwhile, recreational and endurance sports participation continues to rise, with millions of Americans registering…

Read More
employer
Why Institution-Wide Employer Alignment Will Define the Next Era of Higher Ed
March 2, 2026

Higher education is at an inflection point. Institutions are facing a demographic cliff in traditional-age enrollment, softening international pipelines, and increasing scrutiny around the return on investment of a degree. At the same time, the World Economic Forum reports that 59 out of every 100 workers globally are projected to require reskilling or upskilling…

Read More
Related
virtual physical therapy
Software & Technology
Virtual Physical Therapy and the Changing Landscape of Athlete Care
March 3, 2026
NBA
Healthcare
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More
college football
Healthcare
Coaching Insights: Inside the Relentless Pressure and Changing Realities of Modern College Football
October 27, 2025

The college football carousel is spinning faster than ever—accelerated by the transfer portal, NIL, and playoff-or-bust expectations. In this environment, staff turnover isn’t just a headline; it’s a human story affecting assistants and families who don’t have eight-figure buyouts. As discussed in this episode, a widely cited estimate suggests a majority of portal entrants…

Read More