Redesigning Entertainment Venues for the Future

Welcome to Salary Capped, presented by MarketScale, where we explore the intersection of business and sports. Each week Tyler Kern will chat with the leaders, marketers and inventors that are powering sports into the future.

Powered by RedCircle

Not Designed For This

When an architect sits down to design the next great stadium, they are thinking of how to unite the athletes with the fans. It is not an accident that teams are named after cities and regions, and the very idea of going to a game is a communal experience and a way to feel closer with the people who bleed your team’s colors. Successful stadium design highlights this togetherness.

As we pull out of the COVID-19 quarantine, mass gatherings have a different connotation. A stadium that was designed for mobility and ease of navigating now poses a potential threat. Tyler Kern sat down with Matthew Birchall of Buro Happold to discuss how they are running people-flow modeling to help balance new occupancy needs with business imperatives.

New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More