Skip to content
Creator Hubs›Cargomatic

Cargomatic

Cargomatic logo

Short-haul freight intelligence for shippers and logistics teams.

Cargomatic is a short-haul logistics platform connecting shippers to a network of 35,000+ trucks across 50 markets, including the top 20 U.S. ports. The company publishes content on freight efficiency, drayage operations, and supply chain visibility for logistics managers and procurement teams. Its MarketScale channel offers operational insight for companies moving goods in the final and first mile.

59 episodes
Channel Brief·Cargomatic · 59 episodes
Updated Oct 20, 2023

East Coast ports capitalize on West Coast diversion and trade shifts

Cargomatic documents how geopolitical constraints and regulatory burdens are reshaping U.S. port competition, with East Coast gateways gaining cargo traditionally bound for California.

Cargomatic's thesis is that U.S. port hierarchy is being redrawn by two forces: shipper avoidance of West Coast congestion and labor risk, and the opening of new trade lanes through the Suez Canal that favor East Coast entry points. The content backs this with port throughput analysis, executive testimony from Virginia Port Authority leadership, and industry analyst forecasts showing diversion patterns reversing and shifting.

Drawn from Port Everglades steps up its game in the inter… and 4 more →

“The work of the supply chain is mostly taken for granted. It is underappreciated and undervalued.”

John McLaurin, President of the Pacific Merchant Shipping Association

By the numbers

450,000

annual intermodal lifts added by Port Everglades ICTF in 2014

1 million TEU

Port Everglades annual throughput average

1.93 million TEU

U.S. ports throughput in May 2023

19.3%

Year-over-year decline in May 2023 imports versus May 2022

What the channel argues

InsightPort of Virginia benefits from West Coast diversion driven by labor uncertainty and port closure risk.→
DataPort Everglades ICTF capacity expanded from 100,000 to 450,000 annual lifts when unveiled in 2014.→
InsightCalifornia ports face regulatory and political constraints that limit competitive advantage versus East Coast rivals.→
DataU.S. containerized imports projected down 18% year-over-year in August 2023 despite peak season timing.→
InsightCargo diversion from West Coast to East and Gulf ports is beginning to reverse as normal patterns return.→

What you'll learn

•How geopolitical risk and labor disputes are permanently reshaping which U.S. ports shippers use and when.
•Why East Coast ports suddenly compete for cargo through the Suez Canal rather than traditional Pacific routes.
•That port infrastructure investment, measured in terminal lifts and rail access, determines regional competitive advantage.
•How regulatory burden on West Coast operators creates opening for East Coast facilities to capture market share.

What to do about it

→Audit your port selection strategy against current diversion trends and Suez Canal routing options, not historical patterns.
→Assess East Coast port capacity and service levels as primary alternatives to West Coast gateways, not secondary fallbacks.
→Monitor regulatory and labor developments at California ports as supply chain risk factors with direct pricing and timing impact.

Who and what shows up

Stephen Edwards

CEO and Executive Director, Virginia Port Authority

Articulated Port of Virginia's strategic positioning for Suez Canal trade and discussed infrastructure investments and chassis management innovation.

John McLaurin

President, Pacific Merchant Shipping Association

Stated California ports are underappreciated and undervalued due to political and regulatory constraints limiting their competitive standing.

Weston LaBar

Chief Spokesperson and SVP of Industry Relations, Cargomatic

Host of recurring People on the Move podcast series capturing port executives, freight forwarders, and logistics leaders on strategic industry shifts.

Daniel Walsh

President and CEO, TRAC Intermodal

Discussed pandemic recovery, sustainability initiatives, and AI innovations in chassis market management.

Sunil Sharma

Chief Product and Technology Officer, Cargomatic

Explained how data and AI convergence drive supply chain transformation and that quality data is foundational to AI effectiveness in logistics.

Questions this channel answers

Q

Are shippers permanently shifting cargo away from West Coast ports?

Cargomatic's data shows diversion to East and Gulf ports during peak labor risk, with some cargo now returning to West Coast as uncertainty recedes, suggesting shifts are tactical rather than permanent.

U.S. imports up in September as West Coast sees return o… →
Q

What makes East Coast ports competitive now when they were secondary before?

New trade lanes opening through the Suez Canal and shippers' desire to reduce West Coast labor and regulatory risk give East Coast ports like Virginia a structural advantage they did not have previously.

Port of Virginia looks east of Suez to grow its market s… →
Q

What regulatory or operational obstacles limit California port growth?

Environmental legislation and political constraints create competitive disadvantage for California ports according to industry leaders, unlike East Coast ports which face fewer such burdens.

California ports ‘underappreciated and undervalued’ mari… →
Q

What does current U.S. import volume tell us about peak season timing?

May 2023 imports hit 1.93 million TEU, up 8.5% month-over-month but down 19.3% year-over-year, with August 2023 expected to peak at 18% below August 2022 due to retail overstocking from pandemic surge.

U.S. imports remain down but an uptick is on the horizon… →
Topics:Port throughput and diversionEast Coast versus West Coast competitionSuez Canal trade routesContainer terminal infrastructureSupply chain policy and regulation
Themes:Port competition redefined by geopolitical and regulatory constraintsInfrastructure capacity as durable competitive advantageData-driven port throughput analysis as decision input

Industry context

Geopolitical instability and state-actor threats to maritime infrastructure are reshaping port operations and shipping strategy in 2026, alongside broader market volatility affecting sector forecasting.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Cargomatic for B2B companies.

Book a Demo →